11:00am–12:00pm ET

Leverage LinkedIn Company Pages for Marketing Success

Speaker:
Lana Khavinson, Senior Product Marketing Manager, LinkedIn Company Pages

With over 175 million professionals worldwide, LinkedIn is the largest and most robust professional network. For businesses and marketers, LinkedIn has become a cost-effective way in which to connect with professionals in an environment where they are open to having business conversations.

Company Pages are a great way to generate new leads and customers, showcase your products and services, and develop solid business relationships. This fast-paced webinar offers tips to kick-start your Company Page to help reach your business goals.

You'll learn how to:

• Optimize your Company Page
• Grow your follower base
• Reach your business goals through active status updates

1:00pm–1:45pm ET

Keynote Presentation: The Business Of Awesome (and UnAwesome)

Speaker:
Scott Stratten, President, UnMarketing

Everyone wants to have a business that customers think is awesome. But how do you actually create one using social media? This session dives into the world of social business awesome to find out the recipe for success that will have people raving about you and your products to everyone they know.

During this webinar you'll discover:

• The benefits of brand doubt, and how to ensure customers come to you first instead of airing grievances in social media
• Why no one tweets your crappy corporate viral video, and why things like videos go viral in social and media and why yours hasn't—yet
• The bright and shiny social syndrome, taking a closer look at why some sites are a waste of brand time, including Pinterest

2:00pm–3:00pm ET

Email and Social Media: Time to Change The Way You Think About Integration

Speaker:
Andrew Kordek, Co-Founder and Chief Strategist, Trendline Interactive

The honeymoon is over for social media and email integration. Companies need to find a way to truly integrate their email and social media efforts and content or face "dislike" from sophisticated customers. Social and email integration takes hard work and dedication to make it thrive and prosper and companies need to look beyond the button and "likes". Join us for this session to learn a new way of thinking and strategy around optimizing your email and social media subscriber relationship.

You will learn:

• What is and how to bring the spirit of social into your email program
• How to look beyond just growing your list and social following
• How to leverage social content in email
• How to tie it all together into integrated campaigns that achieve results