11:00am–12:00pm ET

Getting Started with Mobile Marketing: A Common Sense Approach

Speaker:
Jeff Hasen, Author and Chief Marketing Officer, Hipcricket

The tools continue to evolve but marketers' jobs are the same. They still need to move products, spark engagement, and increase customer retention and loyalty. With the use of mobile devices continually on the rise, mobile marketing is a great way to get in front of your customers, but where do you begin? In this session, we'll talk about how to get your organization on board with mobile and start developing strategies that will drive business. You'll discover how to integrate mobile marketing in a way that engages your customers where they are and helps meet your overall business objectives. Hear valuable lessons from marketers who have already started incorporating mobile into their marketing programs.

You will learn:

• How to sell your organization on the benefits of mobile marketing
• How to start incorporating mobile into your marketing mix
• The do's and don'ts of mobile marketing

1:00pm–2:00pm ET

Keynote Presentation: The Future of Mobile and What it Means for You

Speaker:
Aaron Strout, Head of Location Based Marketing, WCG

With mobile devices rapidly taking over the world, it's increasingly important for companies and marketers to incorporate mobile into their marketing to better engage with customers and prospects. In this keynote presentation, you'll explore case studies that show how mobile marketing is helping brands increase ROI right now. Plus, we'll discuss future mobile trends and why if brands don't embrace mobile now, they'll be left behind.

You will learn:

• Case studies that demonstrate what's working in mobile marketing
• Future mobile trends
• Why brands must embrace mobile now

2:00pm–3:00pm ET

Discover Mobile Marketing Tools and What Each Can Do For Your Business

Speaker:
Kim Dushinski, President / Founder, Mobile Marketing Profits

Mobile marketing includes several different tools such as mobile websites, mobile search, SMS text messaging, QR codes, mobile apps, mobile email, and more. Find out in this session what business goals each tool can help you achieve and discover which ones are no longer optional and why. Get practical strategies and tips for moving ahead with mobile marketing for your business. Session includes live mobile marketing demos, so keep your cell phone handy.

You will learn:

• Mobile marketing tools available to you and what each one can be expected to do for your business
• How to prioritize what mobile marketing efforts to do first, what to do next, and what you can skip
• Resources of mobile marketing vendors that you could work with for implementing your mobile marketing campaigns