Marketing Profs

Premium Marketing Case Study

How a University Embraced Social Media and Scored Millions in YouTube Views

How does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation for an ongoing social media campaign. more

This Week's Marketing How-To

A Primer: What Is Search Marketing?

By Alan Rimm Kaufman. Search marketing can be a confusing and misunderstood marketing tactic. Many have heard the term but aren't sure what it means; others have an idea of what it's about but need to know how to get started. This article both walks you through the definitions and types of search marketing tactics available as well as indicates how (and when) to best apply them to grow your business. more

Upcoming Online Seminar

Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and More
May 22

Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual — and earn better ROI. more

Free Basic Marketing Article

Identity PR: Reaching the Minds (and Wallets) of Today's Diverse Consumers

By Gail Martin. Today's diverse consumers are looking for more than just talk. They want companies to be an authentic part of their niche community. They are savvy and skeptical. They are watching to see how sincere you are in including them—as employees, senior managers, board members, media partners, vendors, and so on... more