Marketing Resources: Mobile

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  Mobile, Digital Media Influence Online and In-Store Buying

  Mobile

  Consumers use various digital devices—smartphones, tablets, and desktop computers—at many points along the purchase path, from researching product information and pricing to finding retail outlets or completing transactions electronically, according to a survey conducted by Ipsos for Google, which explores consumers' shopping behaviors during the 2011 holiday season. more
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  Security Concerns Hampering Social Commerce

  Mobile

  More than one-half (55%) of social media users in the US say they are uncomfortable sharing credit card information with a known brand via secure payment on a social networking site such as Twitter or Facebook, according to a new survey from Digitas. more
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  How Two Brands Found Their Social Voice

  Mobile

  You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your brand has never been heard? Mashable interviewed the five social media voices behind some of the most successful brands in media ... more
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  Android Gains in Smartphone Market, Apple Also Up

  Mobile

  Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market and Apple gained ground among handset manufacturers, according to data from the comScore MobiLens service. more
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  Five Tips for Building Brand Fidelity With Tumblr

  Mobile

  Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content—particularly images. Might Tumblr be the engine to boost your social growth in 2012? Depends on how you answer the burning question: Is Tumblr right for ... more
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  Marketing Smarts Podcast: Making the Most of the Mobile Moment

  by Matthew Grant

  Mobile

  "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast. more
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  Web Traffic via Mobile Up 102%

  Mobile

  Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% a year earlier, and Android was the top smartphone OS during the period, accounting for nearly half of mobile traffic to websites, according to the Walker Sands Quarterly ... more
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  Ad Agencies Slow to Adapt to Online Marketing

  Mobile

  Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the CMO Council. Moreover, such firms are likely to be challenged by specialized digital marketing providers in 2012. more
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  Social Media Trends With Benefits in 2012

  Mobile

  The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media spend in 2012 (Booz Allen/Buddy Media). As the use of social media advances across the business spectrum, Edelman's David Armano has ... more
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  2012 CES Wrap-Up: Top Trends, Devices, and Brands

  Mobile

  Tech brands Microsoft and Motorola generated the most Twitter buzz at the 2012 International Consumer Electronics Show (CES) held January 10-13 in Las Vegas, each accounting for 5% of #CES-tagged Twitter mentions during the annual event, according to a study by Simply Measured. more
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  Top Shopping Tools: Web Browsers, Smartphones, and Facebook

  Mobile

  Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via smartphone rather than mobile apps, according to a new study by Zmags. more
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  Three Ways to Enhance SEO With Twitter

  Mobile

  "While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter remains a critical part of your search strategy, she notes: "Twitter has pulled ahead of many other social media platforms, ... more
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  Maximizing Your Brand Presence on Google+

  Mobile

  Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's SVP-Engineering Vic Gundotra describes it, "behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and ... more
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  Mobile Email Audiences Up 28%

  Mobile

  Some 89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month period ended November 2011, up 28% (19.5 million) from the 70.1 million who did so a year earlier, according to comScore Data Mine. more
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  Apple Forecast to Gain Share as Smartphones Surge

  Mobile

  Despite Android's firm grip on the smartphone market, Apple's iOS is expected to reap the benefits of increasing consumer demand in smartphones over the next six months, according to a new report by Yankee Group. more
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  Mobile Social Media: Top Apps, Deal Sites, and More

  Mobile

  Social consumers—people who are active on various social networking sites—use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and finding deals, according to a study by the Pivot Conference. more
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  Five Big Mobile Engagement Mistakes Made at Live Events [Slide Show]

  by Amanda Van Nuys

  Mobile

  One of the best times to use mobile marketing is during a live event. But marketers often make mistakes at events that hinder their success. Here are five mobile engagement blunders to avoid at your next event. more
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  Marketing Smarts Podcast: Mobile Marketing's New Frontier

  by Matthew Grant

  Mobile

  Whenever we present content on mobile marketing, we get the question: What are the B2B applications? I've often wondered if B2B marketers could be thinking about mobile—specifically, mobile apps—in other ways. more
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  Quick Tricks for Dressing Up Your YouTube Videos

  Mobile

  There are many ways to produce an attention-getting video, but much of it still feels like alchemy. Lucky for us, Stephanie Buck has pinned eight tricks for brands to try—ones that have made other vids big hits. "Today's consumer loves quirk, something different that he can catchphrase or hashtag," she writes. ... more
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  Social Marketing Going Mainstream, but Experimenting Is Still Key

  Mobile

  Brand managers are split on the current state of social marketing in their organizations: 50.8% say marketing via social media is already mainstream or will become so by the end of 2012, but nearly an equal proportion (49.2%) say social marketing will likely still be characterized by continued experimentation by ... more
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  How Retailers and Brands Are Using Mobile to Win at Shelf... and Beyond [Slide Show]

  by Rick Gardinier

  Mobile

  This holiday season, leading brands are capitalizing on the mobile boom. Is your brand following suit? If your brand hasn't quite cracked the mobile code yet, learn four quick points (with takeaways) that'll help you win at the shelf. more
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  Social Media Chatter Reveals Mobile Shoppers' Frustrations

  Mobile

  Many consumers are unhappy with recent mobile shopping experiences, according to study by Tealeaf; among social media conversations related to mobile shopping over the Thanksgiving weekend of 2011, 58% expressed praise for mobile commerce, but 41% reflected frustration with mobile experiences. more
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  Local Business Marketing: Daily Deals Up; Facebook Ads Slowing

  Mobile

  Group deals are gaining popularity among local businesses: 12% of surveyed local merchants say they have offered a group-deal promotion, up 33% (3 percentage points) from the 9% who said so in June 2011, according to the seventh annual MerchantCircle Confidence Index. more
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  Marketers to Integrate Social Media and Email in 2012

  Mobile

  More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email, according to a survey from StrongMail. more
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  Android and iOS Rule US Mobile Apps Market

  Mobile

  Consumers who own Apple iPhones and Google Android devices together constitute the majority of the smartphone and mobile app user segments in the US, according to new data from Nielsen. more

Mobile: See all 139 items

Mobile articles by the best and brightest in the field

• Five Steps for Building Your Email and SMS Lists via Social Mediaby Chris Watland
  Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers. more
• Five Tips for Implementing a Successful QR Code Campaignby Michelle Eichhorn
  QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign. more
• Seven Tablet and Mobile Trends to Expect in 2012by Thierry Costa
  In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012. more
• Personal Branding Trends for 2012 (Part 1)by William Arruda
  Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack. more
• Use QR Codes so You Don't Get Thrown Away After Tradeshowsby Sarah Baker
  Want to leave a lasting impact on tradeshow attendees? Go mobile. Learn three ways to maximize your tradeshow success using QR codes—and five key considerations for using them most effectively. more
• SMS Marketing: How to Harvest Your Customers' Mobile Detailsby Bill Hilton
  SMS marketing is a huge growth area for all businesses. It's cheap, easy to track, direct, and personal. Interested? Learn how to collect your customers' mobile numbers—and keep them open to receiving texts. more
• Feng Shui for Mobile Marketers: Best-Practices for Creating a Harmonious Mobile Environment by Mark Simpson
  For years, marketers have been working to perfect their sites to create just the right energy to ensure happy customers—and seamless selling. But it wouldn't be wise to transfer those same strategies and websites to the mobile space. more
• Opportunity Calls: How to Effectively Capture Mobile Marketing Conversionsby Kathleen Colan
  Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions. more
• Creating an Interactive Experience: Trends in Email, Mobile, and Social Marketingby Len Shneyder
  Today's customers often rely on social networks to interact with brands. Marketers need to adapt to a customer-centric model and understand consumption patterns across social networks and the total digital ecosphere. more
• Six Key Questions (and Answers!) About B2B Mobile Marketingby Christina "CK" Kerley
  Everywhere you turn, everyone is talking about mobile. Though B2Cs have been diving into mobile, B2Bs have been falling behind and missing prime opportunities to reach and engage their business audiences. more
• Mobile Marketing: No Longer a Tradeoff Between Reach and Targetingby Gib Bassett
  Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost your mobile marketing ROI. more
• Evolving the Customer Experience With Mobile Technologyby Nathan Pettyjohn
  Retailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss the opportunity to use these budding technologies to evolve the customer experience and boost profitability for your company. more
• Mobile Marketing: Top 10 Technical Design Considerationsby Robert Carroll
  Worldwide sales of mobile devices were reportedly up nearly 14% in the second quarter of 2010 over the previous year. As the mobile marketing space continues to balloon, keeping up doesn't have to be daunting. Here are 10 technological design issues you'll need to know about to stay ahead of ... more
• Five Reasons Why App-vertising Is Right for Your Businessby Adam Boyden
  Simply put, "app-vertising" is the use of applications to deliver branding, messages, content, or functionality to reach target audiences. And if you're looking for a tool that offers affordability, ease of use, and significant return on investment (ROI), then app-vertising may well be right for you. more
• 10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters: A Slideshow With Audioby Christina "CK" Kerley
  To launch your marketing programs, you need the green light from your internal executives—and that means building the business case for new media and new programs. Here's how to convince B2B executives that mobile poses a high-opportunity, high-ROI marketing channel—and can make a significant impact with their business-centric audiences. more
• Why 'Free' Text Messages Will Cement Mobile as a Critical Component of the Marketing Mixby Matt Silk
  With short message service (SMS) reaching 5 billion mobile phones around the world, marketers can no longer ignore the significance of texting as a marketing channel. Some consumers, however, are hesitant to take advantage of those mobile marketing programs, in part because of the fees associated with branded messages. Enter ... more
• Why Mobile Is Driving a New Approach to Data Managementby Brian Deagan
  As the mobile channel continues its rise to prominence among marketers and consumers, the lines between the digital marketing and the physical marketing worlds have become blurred. If mobile is meant to connect the two worlds, a new approach to data management is crucial for marketing to remain effective and ... more
• Six Questions to Answer Before You Launch a Mobile SMS Campaignby Robert Sanchez
  Organizations need to understand the logical progression of leveraging mobile short-message service (SMS) technology in enterprise environments. Here are some common questions and concerns companies have when considering SMS—and some answers to help them jump over the hurdles. more
• Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?by Joseph Jaffe
  The iPad has the potential to provide an all-in-one tablet that people are going to use everywhere—on their couch, while on vacation, and from all the places in between. No doubt brands are salivating at the chance to use the device to connect with consumers. Since many are hitching their ... more
• Start Smart: A 10-Step Mobile Media Guide for B2B Marketersby Christina "CK" Kerley
  When it comes to mobile, B2B marketers find themselves more confused than confident. This companion piece to our 10-Step Guide on social media focuses on integrating mobile into the B2B marketing mix. Follow these 10 steps to ensure you start smart, launch strong, and produce mobile programs that deliver high ... more
• Six Ways B2Bs Can Increase Their Marketing Impact With Mobileby Christina "CK" Kerley
  When considering mobile marketing for B2B companies, today's marketers are wrestling with some big questions: How can we use mobile to engage our target audience of business professionals? Where do we even begin to integrate mobile media into our B2B marketing plans? more
• Better, Faster, Easier: Mobile's Marching Orders for B2B Marketersby Christina "CK" Kerley
  How can we make the work activities of our business audience better, faster, and easier through mobile? With more than half the planet currently owning mobile devices, and businesses well on board the anytime/anywhere mobile communications medium, this question serves as a guide for B2B marketers working to develop their ... more
• Why Social, Mobile, and Email Are BFFs (Not Archenemies)by Morgan Stewart
  The digital-marketing trifecta of social media, mobile, and email are fueling (not cannibalizing) one another. One clear example is the impact that smartphones are having on the use of email and social networking. more
• Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and Emailby Dan Forootan
  Cross-promotional efforts can help companies spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. The following are 10 popular strategies that companies use to maximize their digital-marketing mix. more
• Five Reasons Why Mobile Marketing Is Prime for B2Bs—And Five Key Questions B2B Marketers Should Be Askingby Christina "CK" Kerley
  In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. B2Bs are missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers and establishing a dynamic new communications channel with professional ... more

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Mobile case studies, deconstructing real life examples and illustrating lessons learned.

• How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and OutreachObama for America
  CASE STUDY: Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters. Here's how. more
• How a Software Company Became a Marketing Partner By Adding Mobile DataSalesTrac, Inc.
  When the clients of SalesTrac, Inc., were looking for more in-depth consumer insight to determine the effectiveness of their promotional events, SalesTrac seized the opportunity to provide increased value through an all-in-one system that added survey management and real-time reporting of consumer feedback to its services. Check out the results. more

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Mobile online seminar broadcasts from the best minds in marketing

• MarketingProfs University: 5 Email Marketing Trends You Can't IgnoreBroadcast on May 12, 2011
• Leveraging Email, Mobile, and Social Media to Engage and Retain CustomersBroadcast on Nov 18, 2010
• Five Ways to Integrate Mobile Into the B2B Marketing MixBroadcast on Nov 4, 2010
• Mobile Marketing: How to Harness the Power of the Small ScreenBroadcast on Nov 20, 2008

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Mobile Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Future-Proof Your Marketing TodayReleased on Mar 11, 2011
• Take 10: How to Set Up an A/B Experiment in Google Website OptimizerReleased on Mar 4, 2011
• Take 10: How to Prioritize and Budget for Your Online ActivitiesReleased on Feb 18, 2011
• Take 10: How to Create a Digital Marketing Plan with 8 Key ElementsReleased on Jan 28, 2011

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Mobile marketing downloads for the busy professional

• A Quick Guide to YouTube & Creating Your Own YouTube Channel
  YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.

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