by Verónica Maria Jarski
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic.
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by Ayaz Nanji
Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report.
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by Diego Larrea-Puemape
This week, we're examining Google Glass (a wearable computer with head-mounted display). Will it ever be a mainstream product? Let's take a look at its expense and relative value, and how brands might use it as a marketing tool.
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by Ayaz Nanji
Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent report.
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by Frank Sinton
Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest you get stuck in the last century. Here are seven steps to get started planning your mobile content strategy.
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by Ayaz Nanji
Internet advertising revenues in the United States totaled a record $10.31 billion in the fourth quarter of 2012, an increase of 12% from the third quarter of 2012 and up 15% from the fourth quarter of 2011, according to a recent report.
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by Christina "CK" Kerley
Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three smart organizations innovating their value propositions through mobile.
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by Ayaz Nanji
Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to own smartphones and to shop online.
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by Verónica Maria Jarski
The feud between iOS and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created the following infographic.
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by Angela Natividad
Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for Life tries to kill a hashtag, and LinkedIn tries replacing—yes, replacing!—your personal assistant.
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by Ayaz Nanji
One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM radio grew from 223 million to 243 million over the past year, according to a recent survey.
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by Amanda Klohmann
Twitter launched both Vine and its recently released #Music app with no nod toward Android. So why do brands go iOS first, even though Android dominates the smartphone market?
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by Thorsten Trapp
One of the toughest marketing jobs today is working for an app developer. Here's how text messaging can attract new users and increase engagement with customers.
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by Ayaz Nanji
People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala.
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by Christina "CK" Kerley
Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.
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by Ayaz Nanji
Four out of five leaders at small and midsize businesses (SMBs) say the use of mobile devices by employees has a positive effect on productivity. Only 2% say remote technology has a negative impact, according to a survey by Sage North America.
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by Chris Warden
Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the building blocks are all here.
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by Joeri Van den Bergh
Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving your marketing to Gen-Y.
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by Christina "CK" Kerley
Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives to also improve the products and services they use: your offerings.
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by Vahe Habeshian
US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected to grow at a 26.4% CAGR, from $1.12 billion in 2012 to $3.62 billion in 2017, according to a forecast ...
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by Angela Natividad
The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open Graph Mobile. And social case studies from the likes of Coca-Cola, stats on SMBs' and B2Bs' social use, and Jeremiah ...
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by Vahe Habeshian
If time spent online in the US via personal computers were compressed into one hour, 16 minutes of it, or 27%, would be spent on social networking and forums, according to data from
Experian Marketing Services.
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by Amanda Klohmann
Facebook Home has been the biggest mobile story since SXSW, which is why we've dedicated an entire Mobile Minute to it. We've downloaded it and dissected it, and we're now ready to share.
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by Mike Pugh
Marketing professionals can use their mobile phones to maintain efficiency on the go and professionally manage day-to-day communication demands by applying the following tips and mobile features.
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by Christina "CK" Kerley
As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can be wielded to stimulate sales... more so than via any other medium.
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Mobile: See all 388 items
by Matthew Grant
"Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast.
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by Matthew Grant
Whenever we present content on mobile marketing, we get the question: What are the B2B applications? I've often wondered if B2B marketers could be thinking about mobile—specifically, mobile apps—in other ways.
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See all Marketing Smarts Podcasts
Mobile online seminar broadcasts from the best minds in marketing
Broadcast on May 16, 2013 with Rebecca Wardlow
This PRO seminar will help you get your mobile-first plan in place by teaching you how consumers are using their mobile devices to connect with businesses!
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Broadcast on May 12, 2011 with Loren McDonald
Join us for this special PRO seminar and kickoff to the all-new MarketingProfs University Email Marketing Essentials and learn how you can meet the challenges of email marketing in a world gone "mocial."
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Broadcast on Nov 18, 2010 with Joel Book
You'll discover how two innovative companies—ScottsMiracle-Gro and Volvo Construction Equipment—integrate email, mobile and social media to attract, engage and retain customers.
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Broadcast on Nov 4, 2010 with Christina Kerley ("CK")
Expert marketer Christina "CK" Kerley will take the mystery out of B2B mobile marketing show you five ways to integrate mobile into your marketing mix.
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Broadcast on Nov 20, 2008 with Michael Foschetti
Mobile is becoming a powerful and personal channel for direct response marketing. Have you added it to your mix yet? Learn how!
more
Mobile: See all 6 seminars
Mobile Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts
Broadcast on Apr 26, 2013 with Jon-Mikel Bailey
In just 10 minutes, you'll get some easy tips on how to make your content mobile-friendly and easily digestible for your customers.
more
Broadcast on Sep 28, 2012 with Brian Klais
In just 10 minutes, you'll learn how to power-up your social engagement with smart phone users. Brian will share with you five cutting-edge tips for deel-linking traditional web, email, and ad media directly into pages inside of today's most mobile apps.
more
Broadcast on Jul 27, 2012 with Heather Clancy
In just 10 minutes, you'll learn three simple and fool-proof tips to help you create an effective mobile website.
more
Broadcast on Jul 20, 2012 with Brian Klais
In just 10 minutes, you'll learn five keys to great QR code execution, including how to use QR codes to help build a stronger brand, how to entice users to scan your code, and how to measure the success of your campaign.
more
Broadcast on Jun 15, 2012 with Brian Klais
In just 10 minutes, you'll learn five powerful SEO tips that will help get your mobile app ranked in the search engines.
more
Broadcast on Mar 11, 2011 with Michael Miller
In this short webcast, Michael Miller, author of
The Ultimate Web Marketing Guide, will give you a glimpse of the changes we can expect to see in six fields of digital marketing.
more
Broadcast on Mar 4, 2011 with Janet Driscoll Miller
In this Take 10 webcast, optimization expert Janet Driscoll Miller walks you through how to set up an A/B experiment in Google Website Optimizer. She demonstrates each step in the process.
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Broadcast on Feb 18, 2011 with Michael Miller
This 10-minute webcast gives a quick rundown of the top online marketing activities, then helps you decide which ones your business should use.
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Broadcast on Jan 28, 2011 with Michael Miller
This webcast is your guide to creating an effective plan for your digital marketing and traditional marketing activities.
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Mobile: See all 9 Take 10 Webcasts
Mobile marketing guides and reports for the busy professional
- A Quick Guide to YouTube & Creating Your Own YouTube Channel
YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
- Mobile Marketing Success Stories
Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
- The Obama Playbook: How Digital Marketing and Social Media Won the Election
Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
See all guides and reports
![The State of Digital Content [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/uberflip_digital_content_consumption_infographic-peek.jpg)
![Mobile Minute [Video]: Should Marketers Care About Google Glass?](http://i.marketingprofs.com/assets/images/articles/lg/mobile-minute-lg.jpg)
![The App Arms Race: iOS vs. Android [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/the-apps-arm-race-sm-peek.jpg)
US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected to grow at a 26.4% CAGR, from $1.12 billion in 2012 to $3.62 billion in 2017, according to a forecast ... more
The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open Graph Mobile. And social case studies from the likes of Coca-Cola, stats on SMBs' and B2Bs' social use, and Jeremiah ... more
Broadcast on May 16, 2013 with Rebecca Wardlow
Learn how to fix three basic digital marketing mistakes and attain a winning digital presence for your online story. Sponsored by Limelight Networks. more
Broadcast on May 12, 2011 with Loren McDonald
Broadcast on Nov 18, 2010 with Joel Book
Broadcast on Nov 4, 2010 with Christina Kerley ("CK")
Broadcast on Nov 20, 2008 with Michael Foschetti
In just 10 minutes, you'll get some easy tips on how to make your content mobile-friendly and easily digestible for your customers. more
In just 10 minutes, you'll learn how to power-up your social engagement with smart phone users. Brian will share with you five cutting-edge tips for deel-linking traditional web, email, and ad media directly into pages inside of today's most mobile apps. more
In just 10 minutes, you'll learn three simple and fool-proof tips to help you create an effective mobile website. more
In just 10 minutes, you'll learn five keys to great QR code execution, including how to use QR codes to help build a stronger brand, how to entice users to scan your code, and how to measure the success of your campaign. more
In just 10 minutes, you'll learn five powerful SEO tips that will help get your mobile app ranked in the search engines. more
Broadcast on Mar 11, 2011 with Michael Miller
Broadcast on Mar 4, 2011 with Janet Driscoll Miller
Broadcast on Feb 18, 2011 with Michael Miller
Broadcast on Jan 28, 2011 with Michael Miller
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