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Online Seminars

What makes a MarketingProfs seminar different from the rest? The quality of our marketing experts, the actively engaged audiences, the variety and timeliness of our content… all from your favorite trusted marketing resource. Each broadcast includes time for live Q&A, too. Can't make the next one? We record every seminar so you can replay any presentation on-demand later. Nice!

Looking for a structured online marketing training curriculum with a certificate of completion? Check out MarketingProfs University.

Upcoming Online Seminars

Online marketing seminars we'll broadcast over the next few months

  • How to Integrate Your Brand's Story Into Your Marketing Arsenal
    February 5 with Jennifer Kane
    In this PRO seminar, we'll move beyond the hype of storytelling and share the essential components of all good stories. You'll receive hands-on, practical advice on what to do after your story is developed and how to strategically weave it into your content marketing plan. We'll also discuss best practices on how to publish and distribute your story to increase audience engagement and improve your ROI. more
  • MarketingProfs University: The Metrics That Matter—Making Sense of the Noise
    February 12 with Paul Roetzer
    In this PRO seminar, you'll learn how to determine and separate the most important data from the extraneous. You'll walk away with the tools to use relevant data to bring a sense of structure to the numbers, and gain the clarity and confidence to direct future marketing campaigns. more
  • Brain Science and Web Marketing
    February 26 with Andy Crestodina
    In this PRO seminar, we'll reveal the secrets of marketing masters and provide you with neuromarketing tactics applicable to the relationship between the brain, behavior, and marketing on the web. We'll share research, case studies, and specific neuromarketing tactics that any brand can use to better connect with their customers—including the use of social proof, psychological anchoring, and how to tap into cognitive biases in your writing. more
  • Tune In to the Voice of the Competitor
    March 5 with Sean Campbell
    In this PRO seminar, we'll cover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. We'll explain how to tap into the digital world to not only identify your competitors' customers and influencers, but uncover the messages they're sending, as well as share proven best practices to help bring your marketing in line with the world around you. You'll leave this seminar armed with tools and techniques that can provide both quantitative and qualitative measures of competitor voice. more

On Demand Seminars and Take 10 Webcasts

About as long as a coffee break, each Take 10 webcast features step-by-step instructions on a narrow topic. Each short, 10-minute session is jam-packed with takeaways to jumpstart your learning. Start implementing in no time! Watch any, or all, right now ...

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