Press releases aren't dead—and they're no longer just a PR tactic.
Today, press releases are evolving into a powerful, multi-purpose content format that boosts visibility in search, strengthens brand authority, and positions your brand favorably in AI-generated answers.
Especially when you join your Marketing and Public Relations forces.
PR brings storytelling and credibility. Marketing brings data-driven distribution and optimization.
Used together, you'll be ready to position your brand favorably in AI-generated search results and answers.
Don't let AI cite someone else. Join this session to learn:
- Why large language models (LLMs) love press releases, and how you can take advantage of it
- How to shape and optimize your content visibility through Answer Engine Optimization (AEO) strategies so AI trusts your brand
- Top tips for getting cited by AI engines like ChatGPT, Perplexity, Gemini, and more
THIS SPONSORED WEBINAR FEATURES:
Michael J. Lamp is a dynamic digital leader with over 15 years of experience in public relations and digital marketing. He currently serves as Chief Digital Officer at HUNTER, and has been recognized as one of PRWeek's 40 Under 40 and PRSA-NY's 15 Under 35.
Lisa Davis is Vice President of Marketing at Notified, where she leads growth marketing initiatives. With more than 20 years of experience in B2B communications, her leadership delivers measurable value through demand generation and digital campaigns.
SPONSORED BY:
KEY DETAILS
- Date: December 16, 2025 — 2:00 PM ET
- Length: 45 minutes
- Presenter: Michael J. Lamp, Lisa Davis
- Sponsor: Notified
- Topic: Marketing Strategy, Public Relations, Artificial Intelligence
- Price: $0
