AI is reshaping marketing at every level. Is your team taking full advantage of it, or will you be left playing catch-up?
In this one-of-a-kind conversation leveraging Scott Brinker's deep expertise, Florian Delval (Snowflake) and Scott explore AI's integration as the new lifeblood flowing through your organization.
They'll dissect practical implications of AI across your entire organization: executives, martech leaders, managers, and practitioners.
And you'll leave with a new sense of clarity on the future of B2B marketing.
Join us to tackle the critical questions AI brings to your organization:
- What are the real challenges and transformative opportunities?
- How does AI rewire strategy and execution?
- What do these shifts mean for you and your team's future?
THIS SPONSORED WEBINAR FEATURES:
Scott Brinker, dubbed the "godfather of martech" by AdAge, has been analyzing marketing technology and its impact for more than 17 years as the editor of the chiefmartec blog. He's the author of Hacking Marketing and co-author of The New Automation Mindset.
Florian Delval helps companies make better use of their customer data and AI. With experience in software engineering, technical architecture, and product marketing, Florian bridges IT, data, and business to build robust customer experience strategies for lasting success.
SPONSORED BY:
KEY DETAILS
- Date: December 4, 2025 — 2:00 PM ET
- Length: 60 minutes
- Presenter: Scott Brinker, Florian Delval
- Sponsor: Snowflake
- Topic: Marketing Management, Martech, Artificial Intelligence
- Price: $0
