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Why Do People Use Twitter?

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Why do you use Twitter? A week or so ago MarketingProfs CEO Allen Weiss asked on Twitter, "Sitting here with my wife trying to figure out what motivates people to use twitter....any ideas?" Allen had just returned from a few days of meetings with me and the rest of the MarketingProfs managers in Santa Barbara, and perhaps my constant yammering about how interesting Twitter is inspired his question to his followers.


I read a lot of blog posts and articles about "how" to use Twitter to productively market, promote, converse, or network. I read a lot about Twitter etiquette and about how to get followers, or provide value to followers, or be interesting there.
But I hear less about the "why": Why use Twitter at all, when there are already so many other distractions to your workday, or your home life? Why bother talking to people you won't ever meet, when you have real-world friends to keep up with? What kind of relationship can you hope to form on Twitter, anyway? Is there something wrong with you? Do you have ADD? Are you lonely, anti-social, weird? Or are you just needy?
I spent an unusual amount of time offline the past few weeks, first traveling and then recovering from minor surgery. And I found I missed Twitter -- maybe not quite as much as I missed eating solid food, showering, and walking unsupported, but I missed it nonetheless.
So I started to wonder about Allen's question. I started to wonder what it is, exactly, that I like so much about Twitter. I follow about 12,500 folks on Twitter, and most of them follow me back. But why? What's its value? What role does it play for me? And, to Allen's point, "Why do I use Twitter, anyway?"
I came down to four reasons:
1. Twitter gives me an immediate pulse on news and events, and what people are talking about, often before any news outlet. maybe it's the former journalist in me, but I love getting sense of things as they are happening, real-time, before they are picked up by the news sites and wires.
While I was offline last week, USAir flight 1549 landed in the Hudson River. Janis Krums from Sarasota, Florida posted the first photo of the floating plane on Twitter from his iPhone. Thirty-four minutes after Janis posted his photo, MSNBC interviewed him live on TV as a witness. His kind of "citizen journalism" has happened before, with the Mumbai attacks, the California wild fires, Sarah Palin's debate wink, and more.
My sense is that Twitter's usefulness will only improve as news outlets begin to figure out ways to harness that immediacy: Last week, Yahoo engineer Vik Singh created TweetNews, a mashup of Twitter and Yahoo that takes Yahoo's news results and compares them to emerging topics on Twitter, in effect using what's most popular on Twitter as an index for determining the importance of news stories. In other words, Wired says, "TweetNews uses Twitter to rank stories that are so new they may not have enough inbound links for algorithm-based ranking systems to prioritize them."
2. Closer to home, Twitter gives me a pulse on how MarketingProfs is being received, or what people are saying about us. Most folks love us here at 'Profs: When we released a new product called a SmartTool this past week for our Premium members, I heard lots of great feedback reverberating through Twtiter. Like this:
melgallant: @MarketingProfs i love, love, love the smarttools blog marketing toolkit. definitely demonstrates the value of membership. thx!
evansmom @MarketingProfs Just downloaded blog tools AND email report; I love being a Premium member *preens*
sschablow: @AaronStrout Thanks for the heads up on the Sony case study. I love my MarketingProfs subscription.
Meryl333: @MarketingProfs Just signed up for another Premium year of MarketingProfs. Gets better every year.
lynnelle: @Meryl333 I agree! @marketingprofs premium membership a good
value.
But sometimes I get negatives comments -- people complain that we charge for some of our content. Sometimes we get accused of sending too much email to our audience.
I take both the good and the bad. Either way, I get a chance to see it and respond to both praise and criticism directly. Is there another tool out there that allows me that same kind of immediacy and access? Is there another tool that offers our audience direct access to us?
3. Twitter broadens our reach to a wider community -- and lets me learn from them, too. I've connected with people on Twitter who didn't know a whole lot about MarketingProfs, and who now are subscribing. If they are not, they at least know we exist. Granted, the 12,500 followers I have on Twitter are mostly social media types, so its weighted heavily toward a particular profile of reader or potential subscriber. But still.
I get lots of ideas and feedback from folks on Twitter, and I learn a lot there.
Can I tie my Twitter usage to real ROI? Well, yes. Sort of. There were five or six people who came to our Digital Marketing Mixer in Scottsdale last fall because of the pre-conference buzz about it on Twitter. But I can't claim that was only because of the MarketingProfs presence there: lots of our speakers and other attendees were also talking it up on Twitter.
Tying results too precisely to a specific tweet or two makes me a little uncomfortable -- , and makes me recall what Rohit Bhargava said to me once, "What's the ROI of social media? Well, what's the I, exactly?"
From my perspective, it's enough for me to know that there are many people who know about MP now, who didn't previously. And some of them put their butts into seats at our conference. And Twitter helped.
4. Twitter is my water cooler, of sorts. I didn't invent this metaphor, but it's an apt one. Twitter gives me a chance to take a break and chat with folks informally, about serious and not-too-serious stuff. Sometimes that's about business or marketing, sometimes it's not.
Some of the folks I connect with on Twitter I'll eventually meet. Sonny Gill, Donna Tocci, Beth Harte, Amber Naslund, Frank Martin, Pam Martin, and Frank Eliason all came to the Scottsdale event, and I met them first on Twitter or Plurk, another microblogging platform, but many other folks I might never meet in person. Nonetheless, Twitter allows me to "meet" them just the same, which in some ways is the allure of online generally, for me: it connects me with people, cultures, businesses, events outside of my physical world.
* * * *
So how about you? Are you on Twitter? Why?


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Ann Handley is chief content officer of MarketingProfs, a monthly contributor to Entrepreneur magazine, and co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012), which has been translated into nine languages, including Turkish, Chinese, Korean, Italian, and Portuguese. Ann co-founded ClickZ.com, one of the first sources of interactive marketing news and commentary.

Twitter: @MarketingProfs
Email: ann@MarketingProfs.com.

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  • by cheapsuits Tue Jan 20, 2009 via blog

    I have no life. (Maybe one person one day will find something I tweet relevant or interesting!)

  • by luis buenaventura Tue Jan 20, 2009 via blog

    I use Twitter mostly because it's like wiretapping the Internet, so to speak. Follow a good enough distribution of people and you can get a really good sense of what the general chatter online is like in real-time. Not too sure what it's like when you're following thousands though, but since I'm only in the low 500's at the moment, it's fairly easy to pop in every few hours to see what's up.

  • by F. Andy Seidl Tue Jan 20, 2009 via blog

    I'm a software entrepreneur. I started using Twitter just because it was there and I wanted to understand what it was. But in doing so, I've come to realize that it is an important part of our rapidly changing information landscape. It is part of the ongoing communication technology evolution. Like technologies before it--mail, telegraph, radio, TV, overnight delivery, fax, e-mail, www, etc.--Twitter is creating countless new value propositions. There is no one reason why it is important, but it is very important.

  • by Zane Safrit Tue Jan 20, 2009 via blog

    I can't remember. At this point, it's such a part of my life...it's hard to imagine not tweeting. It's compelling for the members and their content, the discussions and links. I'm not sure if that's healthy or not. It is what it is.

  • by Rich Nadworny Tue Jan 20, 2009 via blog

    It's my virtual water cooler when I work at home. And it taps me into the shared knowledge of people I admire online, in a quick and easy way.

  • by Josh Sternberg Tue Jan 20, 2009 via blog

    I wrote a similar, though less intelligent, post about the very question you pose. http://thesternbergeffect.blogspot.com/2008/12/reasons-to-use-twitter.html

  • by gianandrea facchini Tue Jan 20, 2009 via blog

    I'm testing Twitter for a client of mine as a mean of updating a social network page and deliver just in time info and drive traffic to the website. And, lately, I'm appreciating it as a fast way to get connected with overseas people as you, Lewis, Valeria, Mack, etc.

  • by Matt Tue Jan 20, 2009 via blog

    I think Twitter is like golf. No one is born with a natural golf swing, we all pick up the club the first time and flail about. Essentially, everyone is the same that first time. But some people see the potential. With Twitter, when we start with that blank space that asks "What are you doing" with 0 followers, 0 following, o updates, we're all the same. But like golf, the people who press on get out of it, what they put into it. I use twitter for the reasons many people do: Rss reader, a place to test ideas, a place to meet people way smarter than me. I do think the value equation for Twitter is changing a little. More people are using it to promote, and the echo chamber is getting louder, so I think you'll begin to see more people taking their clubs and staying home in 2009.

  • by Tiffany Monhollon Tue Jan 20, 2009 via blog

    I think everyone has their own reasons, and interestingly, I think the size of your network there plays into those reasons quite a bit. The power users seem to have a lot different take on it than the "average" users (also, they all happen to be mostly social media types, so may be correlation rather than causation, but I digress). I would boil it down pretty simply for myself. I go there for 1) ideas 2) relationships. Another thing to mention though, is that I didn't "get" Twitter - and resisted it for a long, long time - until I tried it myself. Now I tell everyone it's one of the best professional development investments I've ever made.

  • by piaffe417 Tue Jan 20, 2009 via blog

    I agree with Luis - it's wiretapping the Internet. But my profession is such that I need to stay off the Facebook radar and I find Twitter to be the semi-anonymous, less-involved, "lite" version of Facebook that allows me to keep up with friends AND make business contacts.

  • by Tim Berry Tue Jan 20, 2009 via blog

    News, comments, ideas, tips about posts, suggestions ... your numbers 1, 3, & 4, plus Luis' and Andy's comments all ring true for me. I do worry though about return on time invested. I fear twittering can become a variation on voyeurism, an excuse to be not doing other more useful things. And yet, here I am, watching tweets in the early morning, and it was your tweet that led me to this post. Paradox makes the world go round.

  • by Debra Murphy Tue Jan 20, 2009 via blog

    Hi Ann, Twitter keeps me connected to what's happening from my home office. Like you pointed out, I too hear things sooner and from folks I respect. Plus I do enjoy meeting people in person that I met through Twitter, as I did with you! I believe part of Twitter's success is from more folks working virtually but still needing the regular conversation that we got from going to an office. Twitter, although can be distracting, is less disruptive than a phone call. It fills that need but let's me continue to get work done.

  • by John Johansen Tue Jan 20, 2009 via blog

    I started using Twitter because it let me scope out some of the areas I was looking to move to when I left Boston. It gave me a great way to interact with people and made my integration into the Austin area much easier. I also use Twitter as a discovery engine. While search engines are great when I have intent, Twitter is great because it flows new interesting things past me that I wouldn't have thought to search out on my own. That's my two pesos.

  • by Joel Richards Tue Jan 20, 2009 via blog

    I've become a twitter addict. I started on Twitter to see how it could fit into a business's online footprint: Web site, blog, advertising, social media, etc. Twitter is now my primary source of information! I follow news organizations, as well as ordinary people and get a strong sense very quickly about what is going on in my field and in the world in general. I like the 140 character limit on what you can say and do with Twitter. It's like my favorite literary form: Haiku.

  • by Doreen Howell Tue Jan 20, 2009 via blog

    As a marketing communications consultant my clients expect me to be on top of all the trends. So, I started using Twitter simply to learn about how it may be useful for my clients. I quickly learned the value to me instead. I've met so many smart, interesting people here. I'm addicted. Still a newbie but not for long!

  • by Jim Storer Tue Jan 20, 2009 via blog

    Why not? It's a tremendous collection of smart people willing to share their ideas, help you evolve yours and support you every step of the way. It's more than a water cooler... it's a waterfall. And it's great to have folks to share a Red Sox game with when the house is quiet and everyone is in bed. Jim | @jstorerj

  • by Stephanie Tilton Tue Jan 20, 2009 via blog

    I started using Twitter two weeks ago because many of my clients are considering how to leverage social media/networking tools. I can see the value of it for establishing yourself as an expert in a certain area or at least as someone who stays abreast of certain topics/issues. Likewise, it's clearly a useful tool for getting folks to check out other content you have created (such as a blog, Webinar, etc.). And like most others who have responded here, I find Twitter is a great way to find out about great thoughts, resources, etc. that I might not have come across otherwise.

  • by Ann Handley Tue Jan 20, 2009 via blog

    I like Luis's description of "wiretapping." Andy's comment resonates for me, too. @matt says: "the echo chamber is getting louder, so I think you'll begin to see more people taking their clubs and staying home in 2009." I think @awolk would agree with you there. He says the "carnival barkers" have invaded (although I still find that faction a minority): http://tangerinetoad.blogspot.com/2009/01/will-facebook-be-death-of-twitter... @tiffany You are probably right in that the size of my network there influences my reasons -- or vice versa -- or whatever. Paraphrasing you say, everyone finds their own comfort zone there. I like the crowd, others might find it overwhelming. There is no "right" way, is there?

  • by Leo Tue Jan 20, 2009 via blog

    Everyone here seems to be using twitter for their own business purposes. I guess I am in the minority here as I use twitter primarily for entertainment purposes and to find cool stuff. Not to say that I don't post links myself...I'm just not as self promotional...weird, huh?

  • by Alan Wolk Tue Jan 20, 2009 via blog

    @Ann - I agree- the "Carnival Barkers" are still the minority. A vocal minority and thus more noticeable, but a minority nonetheless. Here's what I wrote about my Twitter use in a post last month: %3E%3EI've become addicted to Twitter this year. To the point where I'll sometimes catch myself walking and tweeting. I try not to tweet when others are around-- most people still find it rude. I know I tweet with, for and at the 100 or so people I actually follow on Twitter. They are almost all people I know in real life and with whom I communicate by other channels throughout the course of the day. I personally find it rather unsettling to follow people I don't actually know: there's a voyeuristic quality to it, the sense of being a peeping Tom into someone else's private life. When I analyze why I like Twitter so much, I keep coming back to how much it reminds me of "the park," that almost mythical playground where I spent so much of my childhood. You never actually planned to meet anyone at the park. You just sort of knew that eventually they'd be there. Not everyone and not all at once. But soon enough you'd have enough people for a three-on-three basketball game, or maybe even full court. And if you just wound up playing horse, well, that was okay too. And Twitter feels like that on most days. That if I have to go home early for dinner one night, there'll be enough kids left that it won't really matter that I've gone.%3E%3E That all said, I do wonder how scalable Twitter is. At its core, Twitter is about talking to or at least listening to complete strangers. It's a boon to marketers for all the reasons you mention, but I'm not sure if that's a mass market proposition.

  • by Hospital Executive Tue Jan 20, 2009 via blog

    Thanks for providing this information and really it is very useful.

  • by Beth Harte Tue Jan 20, 2009 via blog

    Ann, I had those exact same thoughts when I first started using Twitter. And, actually, I hated Twitter and saw no value or benefit to it. For months I would ask questions, share information and nada. I eventually realized it was because I didn't respect the time it took to be accepted by the community. Whether on- or off-line it still takes people time to warm up. The first two people that ever did tweet with me were (you won't find this shocking!) Amber and Mack. :) But now, Twitter is my community and I have made and met a lot of friends and professional colleagues on Twitter. Twitter is a place for news, to meet new people, to learn about new concepts, to see theories and thought leadership positions being flushed out, to learn about new services and products, and...to have a bit of fun. :)

  • by Mary McKnight Tue Jan 20, 2009 via blog

    I completely agree- Twitter is a listening, learning and communication device. All marketers should be a part of it- now can it be used for brands? Only when still used by people- it never works to use it solely as a one way communicator. I love it - and have done more business through the relationships I have built with it than through other social networks I use combined.

  • by sedef onder Tue Jan 20, 2009 via blog

    Because I'm a news and information junkie, and Twitter is a potent and lasting hit.

  • by Katrina Hollmann Tue Jan 20, 2009 via blog

    I signed up specifically on Donna Tocci's recommendation. Twitter is a medium I'm experimenting with for my company, but I'm increasingly intrigued by the information coming at me. I've found that it's a great opportunity for me to learn from others. Hopefully soon I'll have figured out how to manage some of the things I'm working on and will be able to provide at least a portion of what I get from the community back to it.

  • by Amber Naslund Tue Jan 20, 2009 via blog

    You know, Twitter is like my mashup of the phone, email, and IM all in one. It's where I get and share news, get mini updates from my friends, meet like-minded colleagues, and get to people-watch all at the same time. And it feeds my chatterbox nature, the kind that makes me want to flit from person to person at an event because I want to talk to them all but geography doesn't cooperate. Now I get them all in one place.

  • by Sonny Gill Tue Jan 20, 2009 via blog

    Twitter makes communication, easier than ever. There always isn't time for everyone to jump on the phone or send an email, but it seems we all have the time to tweet throughout the day. It allows me to stay close to friends such as you, Ann, and several others you mentioned that I've been lucky enough to get to know this last year. It also allows me to meet new and interesting faces that provide a mutually beneficial relationship - and of which I look forward to growing with a face to face meeting at conferences or tweetups. These benefits far outweigh any time people may think we 'waste' being on Twitter so often.

  • by Karen Talavera Tue Jan 20, 2009 via blog

    Here's a huge reason: Build Platform. That's publishing speak for creating an audience of followers and credibility with them. Before social networking it wasn't easy to drive traffic to blog posts or a Web site. Maybe people were reading, maybe finding you - maybe not. Now tools like Twitter (when used wisely) become intentional feeder ramps to draw people onboard to us. I see plenty of solopreneurs, subject matter experts, coaches and authors using Twitter this way. Not only do I get all the benefits you aptly pointed out, but I can quickly, easily, and most important visibly be of service to a large group, entertain, inform and share, plus cross-promote and link via Tweets to other legs in the platform mix - other points of presence online (site, blog, Facebook, etc.). In exchange for giving I receive readers, opinions, intel and maybe even a customer. Seems like more than a fair trade.

  • by Alan Wolk Tue Jan 20, 2009 via blog

    Here's what's so interesting to me Ann: all your commenters gave very good reasons why marketers or people who work in a marketing related profession should be on Twitter. Which, given that the name of this site is "MARKETING Profs" is to be expected. I've yet to hear a valid reason for someone outside the bubble to be on Twitter. Friends will ask and I'll give some variation of all the reasons in your post and the 28 comments above, but I'd say most of them give up. There's no one to talk to, the people who are talking aren't saying anything all that interesting to them, and they've barely got time to talk to their real world friends. I like Twitter because I know close to 100 people I can talk to daily, people whose professional interests coincide with my own. But I'm beginning to think it has limited use for people until there's a core group of others with similar interests on Twitter too.

  • by frontierblog Wed Jan 21, 2009 via blog

    I cannot agree more, actually I wrote a similar post weeks ago Edward Frontier Blog http://www.hwswworld.com/wp

  • by Mike Macleod Wed Jan 21, 2009 via blog

    I use Twitter to learn. I do much more listening (reading) than I do talking (tweeting). I find out what my friends and "real life" colleagues are up to. I listen to what people are saying about my industry (market research) I'm a tech geek and I get early (VERY EARLY) reviews and assessments of new products and apps. The list goes on...

  • by Penny @bookgal Wed Jan 21, 2009 via blog

    Twitter is a terrific way to build community, share information and build your mailing list. Link to stuff that would interest your Twitter-peeps, share your own blogs, or articles syndicated online. It's a fantastic way to keep a steady stream of helpful information out there - and we all know if you give more than you get you'll do well online.

  • by Peter Thu Jan 22, 2009 via blog

    I can understand following certain individuals when the subject matter they write/comment on is of interest. These 'experts' then have thousands following them. But how do you follow thousands of people? I have trouble getting to a hundred emails a day. Not replying just reading them. You have to admit there's no way that you are reading all the posts from the thousands you are following. There's not enough hours in a day to do it. My productivity would go way down if I added another communication tool.

  • by Rodney Rumford Thu Jan 22, 2009 via blog

    Nice blog post Anne, Saying there are 4 reasons why you use Twitter is over simplifieng your use case. If you read your blog post you actually have more than 4 core reasons stated. If I read your blog post correctly you actually use Twitter for the following reasons 1. Listening Engine: Reputation Management 2. Feedback Tool: for Marketing Profs 3. Brand Awareness Tool: Rais Awareness of Marketing Profs 4. Broadcast Tool: Distribution model of your content 5. Marketing Channel 6. Professional Networking: Meet Professionals that have a need for your products/services 7. Sales/Revenue 8. News Gathering Source Additionally you stated "Tying results too precisely to a specific tweet or two makes me a little uncomfortable" Why? Actions are very measurable on Twitter if you know what you are aiming for. As an example 1 simple tweet that I did a few months ago (when I had about 2300 followers) resulted in driving over 39,000 consumption points of that data, more than 45 retweets that in turn resulted in 700 people completing a 20 question survey. Measuring ROI on social media is not a bad thing. ;) I have a ton of other examples where the ROI is VERY measurable, even on a per tweet basis. The reason you are loving Twitter is it is an amazing tool in its pure simplicity. It is anything that you want it to be. Cheers! Rodney Rumford Author: Twitter as a Business Tool http://www.twitterbusinessbook.com

  • by Dat To Fri Jan 23, 2009 via blog

    I use twitter to find everyone who talks about the topics in the hospitality industry that I'm interested in. Then, I message the people who are saying anything interesting that I can be involved in the conversation. It really is like a party and just small bit-size small talk. Meeting people who do some type of work in the hospitality industry and have the ability to connect regardless of geography. You meet such smart and incredible people that you end up complimenting almost everyone on what they do, how they carry themselves or their business/websites, so it puts you in a great mood when you are making other people's days brighter by being encouraging. It's amazing!

  • by kelly Fri Jan 23, 2009 via blog

    I love Twitter after my profile didn't stay at 17 followers!

  • by Jan Fri Jan 23, 2009 via blog

    I'm a research attorney with a virtual office. I don't like to talk on the phone because it takes too much time. I don't like a lot of noise because it distracts from my research. I DO like to look at my computer and see what my friends are up to. Sometimes I'm alerted to breaking news. Sometimes Stan is having lunch. Sometimes someone has read an article that interests me (which is how I found this page). So, I'm an "average" user. My use of Twitter has declined dramatically, however, because the social media people are taking over and writing too much about social media. You guys better come up with some content that has broader appeal or you're going to smother a good thing!! (Not that I don't love you social media types. I do. Which is why I'm being honest with you. Because I love you!) 8^)

  • by Vicki Sun Jan 25, 2009 via blog

    I use Twitter for connections, for "people watching", for "meeting" people world-wide, for learning how other people think, for finding links, for knowledge and ideas. Yes, I have "real-world friends". Why should they be "better" somehow than "online friends"? People have had penpals for decades. In the 3-D world, it's difficult for many of us to meet people in other cities, states, and countries. On the Net, it's easy. Twitter makes the world smaller. Peter asks "how do you follow thousands of people?" The usual answer is "you are not required to read everything in your twitter stream!" There is no One Way to use Twitter. Some people dip in and out at various times of day. Some use search.twitter.com, TweetDeck, or other tools to watch certain people more closely. I use a reader I wrote myself (based on a Python library called pyTwerp) that grabs tweets 24/7. I read them offline during my commute or at night. I can skim. It's up to you to figure out a prioritizing plan. How do you get "everything" done in a day? You don't. It's the same with Twitter. Think of Twitter as keeping an ear on many people talking at once (like a party). You can't listen to or converse with all of them. You can't read everything. But you can be part of some of it and every little bit adds to what you learn. Stay calm and enjoy the flow. btw, Jan? Whether or not you think the Social Media Types are "taking over", why would that cause your use of Twitter to decline at all? If you don;t want to read what the social media folks have to say, don;t follow them? It takes all kinds to make a world and Twitter is a world. Follow what you like.I'm sure there are plenty of attorneys on Twitter too.

  • by Sharon Couto Thu Jan 29, 2009 via blog

    I use Twitter because my 2 daughters encouraged me to use it. We own a product review site, and each of us has a personal blog, and Twitter is an easy, convenient, inclusive tool with which to maintain immediate and instant contact with marketing and PR companies, follow trends, gather news, participate in uncensored chat, build a "real" community and see it widen by the moment, share stories and sometimes even frustrations... and socialize. As a 56-year old woman and retired high school teacher, I never imagined the existence of this world. But I love it. I am a bit slower and more cautious at dipping in, but my daughters have grown wonderful followings/followers that have created opportunities that otherwise would be, I dare say, very improbable. Excellent post. Excellent comments. I will be sharing your post and comments with non-believers!

  • by Kris Fri Jan 30, 2009 via blog

    I'm not on Twitter. Personally, I already have a hard time keeping up with my Google Reader and my Facebook newsfeed. Like others have mentioned here, I wonder about who you're really reaching and the return on time invested. Once upon a time, it was all about Friendster and then MySpace, now FB. Is social media just a fad? Not saying that's good or bad or that we shouldn't be involved even if it is. It just seems like it's a niche, early adopter communication tool. Professionally as a B2B marketer, I don't know that I have enough content to make frequent and interesting tweets. Being boring on Twitter is probably worse than not being on at all, right?

  • by Sarah Z Cordell Thu Feb 5, 2009 via blog

    I'm new to twitter. I kept reading about it and decided to find out for myself what all the fuss was about. I'm having fun with it, so I'll keep going for a while.

  • by Skip Waugh Tue Feb 10, 2009 via blog

    I'm very new to Twitter. Seems like all the rage right now, but I'm trying to figure out how it relates to doing business these days. Already on some of the social networking sites now. Tough to keep up. I'm giving it a try in hopes it translates over. I just remember it took awhile for a connection to be made to business communication with other social networking sites. Twitter may be no different. We'll see.

  • by Alexis Fri Apr 24, 2009 via blog

    I understand the absolute need to twitter. And for the most part in terms of content it is complete and utter dross - I'd rather read a book. At least its content has been tightly edited and is a wonderfully tactile object requiring no battery or mains power. But now and then a nugget of useful information leeks out of the 'twitter' basket which is one reason for getting involved the other is its immediacy. I have plans to occupy several months of annual leave doing other productive work and may include travel, house and pet sitting dare I say even butler or gardening duties. Conventional sites with subscription services cater to conventional clients. It is after all a business. In terms of security etc I understand the requirement for such a buffer. Aside from that a direct approach is much preferred. Comments please for those who genuinely need an unconventional home sitter available from July 23 to October 30 2009.

  • by Rajat Wed Jan 6, 2010 via blog

    I nicely laid argument and a good conversation on "why-twitter!?". Last year I was writing about twitter myself, http://www.techrust.com/disruption/tweeting-disruption.html and was asking similar questions. One of the techniques to evaluate it was socio-technical aspect, which is usually missed out quite easily. To analyse it more closely, right from the acquisition of twitter to adoption of twitter several key points can be noted in back-drop of time. Dynamics of tool could be captured and impacts could be measured, but with utmost care as knowledge of systemic boundaries can change the answer in analysis. In simple terms, an organisation will look at twitter differently than an individual. One of the most interesting pieces in evaluation of any technological tools is the "Value" it brings for the user. Now value is perception of the twitter to the user himself! To understand the entire concept, my prof. at B-School asked a simple question to all the students- What does my green coat mean to you? Strikingly, everyone came out with different meaningful answers. Some said they liked the colour, some liked the style, whereas many said it gave them a warm feeling. When all these answers are arranged logitudinally, a comprehenssive view to evaluate a technological tool would make sense. Definitely, common answers will hit the sweet spot- right now simplicity, interpoerability, and affordability.

  • by jamie Tue Mar 15, 2011 via blog

    hey all you twitter users! my classmates and i are doing a presentation on why people tweet and we would SO appreciate you taking 1 minute (or less) to answer 10 questions about your Twitter experience. just click the link below to answer the questions. thank you so much for your time!!!!!! -- UCSB students in marketing research class

    http://www.surveymonkey.com/s/N95FNQ3

  • by Michele Underwoods Fri Jul 29, 2011 via blog

    I just wonder whether people bother reading all those tweets. Especially for those who are following more than 1,000 peope, how do even follow all those tweets? Are they even interested to follow all those they have chosen to follow or is it just a ploy to get more followers, through reciprocal follow?

  • by lanh Mon Dec 12, 2011 via blog

    I think the idea that people are following you makes twitter fun.

  • by marjorie oneal Thu Aug 2, 2012 via blog

    twiiter has caused alot of problems.... this should be done away with.... it is just so stupid and if you are tweeting stars do you think they even read them???? nothing positive about this site....

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