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Are You a 'Connection Collector'?

by Steve Woodruff  |  
May 11, 2009

You've seen them. The links to tiresome posts proclaiming that you, too, can "gain 8,000 Twitter followers in 30 days!" As if that suddenly makes you a social networker.
I can also pick up 8,000 soda bottles to be recycled in 30 days. But that doesn't make me Dr. Pepper.

Everybody that does social networking probably has, at the back of their minds, the goal of building a large group of connections/readers/followers. Hey, it's fun, it's a challenge, and it's self-validating. The more the merrier, right? But then there are those who have connection-collecting at the FRONT of their minds. As if the short-term goal is some astonishing number of Twitterites, whose attachment to you is just as superficial and meaningless as your attachment to them.
News Flash: You're not networked. You're subscribed.
yearbook.jpgBuilding a quality network organically takes time and steady effort. It means interacting, writing good quality stuff, sharing, caring, and (yes) getting away from the computer screen to meet some of these fine people in real life. And, wonderfully enough, when you build deep connections with a smaller number, you grow your network anyway. Because people want to share you with their friends.
Sometimes it seems like a big yearbook party - whoever can gather the most signatures is the most popular. Bah, humbug! We don't need tricks and techniques to gather a bunch of disembodied subscribers so we can pound our chests and say we've arrived. Just quietly provide value, open your heart and mind, and get to know people. That's real social networking.
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Steve Woodruff is the world's only Clarity Therapist. He connects people with their purpose, their message, and with other people in order to create new business opportunities. He writes at the

Steve is an unusual hybrid of conceptualizer, strategist, marketer, analyst, wordsmith, semi-techie, and all-around decent fellow, except when there's bad coffee or lousy wine.

Steve can also be found on Twitter, LinkedIn.

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  • by Jason Edge Mon May 11, 2009 via blog

    Finally someone talking sense about building Twitter followers..... PS - Follow me Joking

  • by Vancouver Washington Bankruptcy Lawyer Tue May 12, 2009 via blog

    Flutter is the new Twitter! What's next?

  • by Andy Tue May 12, 2009 via blog

    The thing is, these guys aren't interested in becoming Dr Pepper, or self validating by having lots of 'online friends'. If I didn't despise Twitter so much, I could see the value in having 8,000, 20,000 or whatever 'friends' or 'followers' - Twitter is now becoming the media of choice for internet marketers (aka spammers...) to get their 'message' across - which is usually in the form of a cloaked affiliate link to 'get larger [biceps/pen*s/IQ] or some other rubbish - even products how you can get 8,000 Twitter followers in a month....

  • by Alan Wolk Tue May 12, 2009 via blog

    Steve: Andy's right- it's just another version of the pyramid scheme and 20K Twitter followers give your spam a much greater chance of success than 2K do. None of the"Get Thousands of Twitter Followers Overnight" types are using Twitter for anything but spamming. And their e-commerce sites for selling life coaching session? You got it. Blogs.

  • by Claire Mon Jul 16, 2012 via blog

    It's quality and not quantity that counts when social networking, especially if you ar in the B2B which is one reason that I think LinkedIn really works, in some industries better than Twitter. I guess it is down to your target and what you wasnt to achieve. As in most online marketing, quality is virtually always better than quantity!

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