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5 Must-Read Marketing Blogs (Besides the Daily Fix)

by Christian Gulliksen  |  
July 21, 2011

I read lots of marketing blogs. Some are good; some are less good. But a few stand out for consistently outstanding content. Post after post, year after year, they teach, challenge, and inspire readers with insightful perspectives and actionable advice. I'm not sure how they keep doing it, but as long as they do, I'll keep bloggers like these on my must-read list.

1. The Generalist: Influential Marketing Blog
Rohit Bhargava has practical strategies anyone—whether corporate executive or small business owner—can implement today. He often finds inspiration in unlikely places, such as the Memphis drum shop that racked up 20 million YouTube channel views with videos demonstrating cymbals to virtual customers.

2. The Oracle of Email: No Man is an Iland
Mark Brownlow—an Englishman based in Vienna—uses a conversational style for the serious analysis of email marketing topics, with data-driven conclusions and recommendations. The blog also serves as an occasional sounding board where he theorizes and invites discussion.

3. The B2B Strategist: Marketing Interactions
Ardath Albee might write for a B2B audience at Marketing Interactions, but even B2C marketers will benefit from her common sense insights. You might not even realize your marketing strategy has gone awry until she reminds you to focus on correct priorities and goals.

4. The Web Analytics Maven: Occam's Razor
Find out just how much your analytics can—and should—tell you with guidance from Avinash Kaushik's aptly named Occam's Razor. His real-world analogies and sense of humor make the sometimes-mysterious topic accessible to all but the most tech-challenged layperson.

5. The Mentalist: Neuromarketing
Marketing is an art—but it's also a science. And Roger Dooley's Neuroscience blog takes a close look at the scientific reasons people do what they do. In a recent post, for instance, he profiled a study that demonstrates just how far an apology will go toward appeasing an offended customer.

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Christian Gulliksen is a writer who has authored several of the Get to the Po!nt newsletters for MarketingProfs. A former editor at Robb Report, he has also contributed to Worth, Variety, and The Hollywood Reporter.

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  • by Paul Fabretti Thu Jul 21, 2011 via blog

    Darn it, missed out again... :-)

  • by Lou Lambert Thu Jul 21, 2011 via blog

    I enjoy reading Jeff Bulla's Blog. Thoughtful insights & good reading

  • by Bettina Thu Jul 21, 2011 via blog

    I was just putting "look up new/more marketing blogs" on my to-do list. Thanks for the jump start!

  • by Ardath Albee Thu Jul 21, 2011 via blog

    Hi Christian - Thanks very much for including me in the list - and the kind words. You made my day! And thanks to all of you MProfs readers who are subscribing to my blog. I'll try my best to live up to the referral!

  • by Christian Gulliksen Thu Jul 21, 2011 via blog

    Ardath: It's my pleasure to recommend your blog -- always such a good read.

    Bettina: Glad to help!

    Lou: Thanks for the recommendation. I'll check it out.

    Paul: You're on my radar :)

  • by Will Thu Jul 21, 2011 via blog

    any others readers can recommend?

  • by Rohit Thu Jul 21, 2011 via blog

    Christian - Thanks so much for the mention here and for reading my blog, I'm honored!

  • by Mark Brownlow Fri Jul 22, 2011 via blog

    So I'm hiding from the rain in the mountains on a short break and out pops this article on my mobile and goodness me! Thank you so much Christian for the kind words and recommendation. Very much appreciated and makes the rain easier to bear.

  • by Christian Gulliksen Fri Jul 22, 2011 via blog

    Mark and Rohit: Every post you guys write is so, so good. Thank you!

  • by Dr. Ada Tue Jul 26, 2011 via blog

    Making lists is awesome. Always a danger to leave someone out that others think important. To me, Jim Connolly from Jim's Marketing Blog, a guy from England, is a great one to read, especially if you are into knowledge marketing. Besides his great knowledge and organized way to sharing, he is very generous with what he shares and does not bombard you with extra emails or advertisement.

    Thanks for sharing. In the jungle of so many "experts" that half the time are just "copycats" of someone else, or plain full of nonsense, it's helpful to hear from others that already have done some research on who to trust.

  • by Geno Prussakov Tue Jul 26, 2011 via blog

    Good list, Christian; but I would also include's and's blogs.

  • by Stanley Rao Mon Jul 30, 2012 via blog

    these blogs have been really great for providing in huge number of ideas in various field of email, email marketing etc... the one that is missing here is the Jim's marketing blog that i feel every one should go through..

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