Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

How Marketers Are Measuring ROI [Infographic]

by Guest Blogger  |  
November 11, 2011

A guest post by Ifbyphone.

Do you know which of your marketing programs are working and which ones aren’t? If you are like most marketers, you continue to struggle with marketing measurement---despite the abundance of tools to help track success.

Part of the problem, as explained in the infographic below, is that difficult-to-measure channels, such as television and newspaper advertising, will continue to dominate marketing budgets. And problems persist even in the easy-to-measure online world. The emerging field of voice-based marketing automation is working to address these measurement challenges because it is becoming more important to determine the right metrics for campaign measurement.

Ifbyphone, a leader in voice-based marketing automation, assembled statistics on how marketers currently measure ROI. What tools are they using? What key metrics are they tracking?

Use this knowledge to start planning your own measurement initiatives for 2012.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Jon Fri Nov 11, 2011 via blog

    I'm curious to know how software like Siri will begin to impact this market. It's interesting to think about how close Siri is coming to speaking to your computer like in Star Trek.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!