A guest post by Ifbyphone.
Do you know which of your marketing programs are working and which ones aren’t? If you are like most marketers, you continue to struggle with marketing measurement---despite the abundance of tools to help track success.
Part of the problem, as explained in the infographic below, is that difficult-to-measure channels, such as television and newspaper advertising, will continue to dominate marketing budgets. And problems persist even in the easy-to-measure online world. The emerging field of voice-based marketing automation is working to address these measurement challenges because it is becoming more important to determine the right metrics for campaign measurement.
Ifbyphone, a leader in voice-based marketing automation, assembled statistics on how marketers currently measure ROI. What tools are they using? What key metrics are they tracking?
Use this knowledge to start planning your own measurement initiatives for 2012.