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Opportunity Calls: 79% of UK Consumers Purchasing Goods Online, Few Businesses in the Game [Infographic]

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A guest post by Richard Warner of Interxion.

The European Union recently mandated a digital agenda, in which it strives to become the leader in the Internet space.

The agenda aims to offer high-speed broadband connection for all EU households by 2013 and a 50% subscription rate of more than 100 Mbps by 2020. The countries that make up the EU are vying for to be the first to reach these goals.

Where does each country stand? Interxion recently created a visualization compiling data from each country, which you can see here.


(Click the image to open full-size version from Interxion.)

Notice that the UK is leading in B2C purchases, with over 79% of UK citizens purchasing goods online. However, despite the UK having most online purchasers, only 15% of UK businesses are servicing this need. That means the demand for online goods is not being met by UK businesses. Thus, there is prime opportunity for other businesses to steal market share.

Is your business in the international space? If not, this might be the time to consider international growth.

Richard Warner is the UK marketing manager at Interxion.


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  • by Liz Sat Apr 21, 2012 via blog

    This is extremely interesting, yet not surprising. Online purchasing is capturing the market and it is great that the EU has mandated a digital agenda. This is an amazing opportunity for companies to take advantage of the online consumer. I just hope that businesses listen to this and take advantage of it while they can!

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