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They Came, They Saw, They Created Awesome Content: Posts From B2B Forum Attendees

by Verónica Jarski  |  
October 12, 2012

If you didn't get a chance to attend the MarketingProfs B2B Forum (or if you did but want to peek at what other folks thought about it), you can still get a good, long look at the B2B awesomeness.

Here's a quick list of some blog posts from attendees. (And know that you can still sign up today for the Most of the Best of B2B Forum on-demand seminar.)

22 Tweetable Moments and 23 Slides From MarketingProfs B2B Forum #MPB2B

Michael Brenner, senior director of marketing and content strategy at SAP, shares his favorite 22 tweetable moments during the MarketingProfs B2B Forum, so you'll get glimpses into the Forum in tasty bite-size pieces. Brenner also shares 23 presentation slides from his B2B Forum session "Content Marketing: Moving From the 'Why?' to the 'How?'"

Content Marketing Takeaways From MarketingProfs B2B Forum

Kari Rippetoe of Search Marketing Sage packs her B2B Forum recap with photos of the event, takeaways she received, and content-marketing tips.

MarketingProfs B2B Forum: Integrating Social Media & Content to Optimize the Sales Funnel

Lee Odden of TopRank offers some interesting stats about search, social and content marketing from his B2B presentation, "Integrating Social Media & Content to Optimize the Sales Funnel."

B2B in Boston

Lindsay Casale of Rising Pro walks readers through the B2B Forum experience, such as the interesting folks she met, the talks she heard, and how she felt about the B2B Forum.

MarketingProfs B2B Forum Storified

Straight-up blog posts aren't the only way to create content. In Storify, Steve Garfield assembles a beautiful collection of photos that he and other B2B Forum attendees took. The photos form a pictorial narrative of the B2B Forum.

Email & Social: An Unstoppable Force to Boost Your Marketing Programs

DJ Waldow shares his B2B Forum presentation, "Email & Social: An Unstoppable Force to Boost Your Marketing Programs."

Bridgeline's Facebook Album

A Gold Sponsor of the B2B Forum, Bridgeline created visual content from the event. Its Facebook Wall featured photos from the B2B Forum.

The Daily Fix

And of course, the MarketingProfs Daily Fix covered some B2B Forum talks and events as well. For example, Stephanie Tilton wrote about the buyers personas session.

And I shared the graphic recording (aka visual sketch notes and doodling!) from Mack Collier's #blogchat session.

If those posts left you hankering for more B2B marketing awesomeness, you can register for the (Most of) the Best of B2B Marketing Forum, a virtual conference that happens today.

And if we missed your B2B blog post, please feel free to share a link to it in the comments section!

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Lee Odden Fri Oct 12, 2012 via blog

    That's a great round up of content Vernonica and thanks for mentioning the post from TopRank.

    I think one of the most remarkable pieces of content to come out of the MarketingProfs B2B Forum event was the "B2B Marketing Innovation eBook"

    It made top presentation of the day, week and month on Slideshare with over 50,000 views. With those kind of stats, I thought it might be worth mentioning :)

    Looking forward to the Best of the B2B Forum today!

  • by Alex Cartridge Fri Oct 12, 2012 via blog

    A great post, thank you! I particularly liked the "Tweetable" one showing a business at work. "67 percent of B2B customers are people, lol (the rest are fake Twitter followers)" was a revealing one. If there's one thing that really annoys me about Twitter it's the fake accounts and spammers; "Wow! I got 10,000 followers in 5 seconds!" and other such gubbins. No fun.

  • by Veronica Maria Jarski Fri Oct 12, 2012 via blog

    You're very welcome.

    And absolutely YES, the e-book is a must-read. Thanks for the reminder!

  • by Steve Garfield Tue Oct 16, 2012 via blog

    Thanks for including me!

  • by Veronica Maria Jarski Tue Oct 16, 2012 via blog

    No, no, thank YOU, Steve. (That sounds goofy, but I mean it!)

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