And the winners are… OK, so we can’t announce the winners quite yet, but we are thrilled to announce the finalists for the MarketingProfs First-Annual Bright Bulb B2B Awards.
The Bright Bulb awards were started because we thought it was about time we celebrate the excellence, innovation, and brilliance of you---today's B2B marketers, agencies, brands, and marketing campaigns.
Our group of Bright Bulb finalists definitely fit this bill. They all deserve a rousing round of applause and high fives for the totally amazing, luminary things they are doing to prove B2B marketing is smart and, if we may, even sexy.
Here's a look at the categories and finalists.
B2B Luminary (B2B Marketer of the Year)
Christine Crandell—President, New Business Strategies
Sean Shoffstall—Chief Operating Officer, Ozone Online
Karen Thomas-Smith—Vice President Marketing, Accountable Care Solutions, Optum
B2B Luminary Agency (B2B Agency of the Year)
Quarry Integrated Communications
B2B Small Agency Luminary of the Year (B2B Small Agency of the Year)
Version 2.0 Communications
B2B Innovator Brand (B2B Brand of the Year)
WIKA Instrument, LP
B2B Innovator Campaign (B2B Campaign of the Year)
Adobe—Adobe's Metrics Not Myths Campaign
Archdiocese of Philadelphia Office of Catholic—Choose My Future Campaign
Microsoft (Office 365)—Office 365 Integrated Campaign
ReachForce—Marketo Summit: Free Beer and Gold for Everyone Campaign
Rimini Street—Rimini Street Dares ERP Licensees to Compare Maintenance Value Campaign
Tripwire—Security Matters Campaign
Best B2B Creative
Best B2B Marketing Project
Best Newcomer Agency Award (the "Spark Award"—New, Small, Powerful Wattage)
Content Marketing Cardiology
Go Grow Strategies
Best Newcomer Business Award (the "Spark Award"—New, Small, Powerful Wattage)
Who Judged the Entries?
MarketingProfs' in-house team judged the entries, along with an external judging committee of marketing practitioners. A big thank you to:
Alan Belniak—Director of Marketing Content, LogMeIn
Rohit Bhargava—Founder, Influential Marketing Group
Carissa Caramanis O'Brien—Social Media Community and Content Director, Aetna
Susan Emerick—Social Business Program Manager, IBM
Carlos Hidalgo—CEO, ANNUITAS
Erika Napoletano—RedHead Writing
Tim Washer—Social Media Manager, Cisco Systems
Nick Westergaard—Founder, Brand Driven Digital
Get more details at the awards website.
And if you’re curious who will take home the big prize, the winners will be announced and honored at a ceremony on October 10, 2013, in Boston, during the MarketingProfs Annual B2B Forum. The event will be presided over by Ann Handley with Tim Washer as Master of Ceremonies. It’s going to be a rocking’ celebration. Hope to see you there!