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Who Are the Brightest B2B Marketers of 2013?

by Michaela Delong  |  
October 1, 2013

And the winners are… OK, so we can’t announce the winners quite yet, but we are thrilled to announce the finalists for the MarketingProfs First-Annual Bright Bulb B2B Awards.

The Bright Bulb awards were started because we thought it was about time we celebrate the excellence, innovation, and brilliance of you---today's B2B marketers, agencies, brands, and marketing campaigns.

Our group of Bright Bulb finalists definitely fit this bill. They all deserve a rousing round of applause and high fives for the totally amazing, luminary things they are doing to prove B2B marketing is smart and, if we may, even sexy.

Here's a look at the categories and finalists.

B2B Luminary (B2B Marketer of the Year)
Christine Crandell—President, New Business Strategies
Sean Shoffstall—Chief Operating Officer, Ozone Online
Karen Thomas-Smith—Vice President Marketing, Accountable Care Solutions, Optum

B2B Luminary Agency (B2B Agency of the Year)
Ozone Online
Quarry Integrated Communications

B2B Small Agency Luminary of the Year (B2B Small Agency of the Year)
Velocity Partners
Version 2.0 Communications
Wilde Agency

B2B Innovator Brand (B2B Brand of the Year)
Follett Challenge
Pixe Social
WIKA Instrument, LP

B2B Innovator Campaign (B2B Campaign of the Year)
AdobeAdobe's Metrics Not Myths Campaign
Archdiocese of Philadelphia Office of CatholicChoose My Future Campaign
Microsoft (Office 365)—Office 365 Integrated Campaign
ReachForceMarketo Summit: Free Beer and Gold for Everyone Campaign
Rimini Street—Rimini Street Dares ERP Licensees to Compare Maintenance Value Campaign
Tripwire—Security Matters Campaign

Best B2B Creative
Korn/Ferry International
SunGard Infographics

Best B2B Marketing Project
Live Marketing
NetProspex Workbench
Wilde Agency

Best Newcomer Agency Award (the "Spark Award"—New, Small, Powerful Wattage)
Content Marketing Cardiology
Go Grow Strategies

Best Newcomer Business Award (the "Spark Award"—New, Small, Powerful Wattage)
Email Monks
RedViking Engineering

Who Judged the Entries?

MarketingProfs' in-house team judged the entries, along with an external judging committee of marketing practitioners. A big thank you to:
Alan Belniak—Director of Marketing Content, LogMeIn
Rohit Bhargava—Founder, Influential Marketing Group
Carissa Caramanis O'Brien—Social Media Community and Content Director, Aetna
Susan Emerick—Social Business Program Manager, IBM
Carlos Hidalgo—CEO, ANNUITAS
Erika Napoletano—RedHead Writing
Tim Washer—Social Media Manager, Cisco Systems
Nick Westergaard—Founder, Brand Driven Digital

Get more details at the awards website.

And if you’re curious who will take home the big prize, the winners will be announced and honored at a ceremony on October 10, 2013, in Boston, during the MarketingProfs Annual B2B Forum. The event will be presided over by Ann Handley with Tim Washer as Master of Ceremonies. It’s going to be a rocking’ celebration. Hope to see you there!

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Michaela DeLong is the newbie on the MarketingProfs team, but she has been in the online marketing game for some time, somewhat fondly recalling the days when emails were built in a notepad and eyes bugged out to discover that an email could outperform a glossy tri-fold brochure. Luckily things have evolved and so has she. With an obsession for testing and analysis and an equal passion for dabbling in creative, Michaela is thrilled to handle email and landing page tactical strategy, implementation, and measurement for lead generation and e-commerce campaigns for MarketingProfs Marketing Services and Events.

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