EVENT AGENDA
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Unleashing Video's Superpowers to Convert More Leads and Accelerate Demand
Meet the expectations of today's digital-first prospects through the power of video!
Video content is a great way to stand out and earn attention. And its greatest value is its ability to teach audiences and create clarity throughout the buying journey.
In a world where buyers increasingly prefer on-demand content to self-educate, video is the sales rep that never sleeps.
In this session, Tyler Lessard, author of The Visual Sale and founder of Outside-In Marketing, shows you the hidden superpowers of video content to accelerate your lead conversion and demand gen efforts.
Join Tyler to discover video marketing's ability to:
- Boost engagement and conversion on your website and in email
- Tell customer stories that move the sales needle
- Enable your sales team to convert more pipeline
SPEAKER
- Tyler Lessard
- Video Marketing Strategist and Author of The Visual Sale
- @tylerlessard
Tyler is a co-author of The Visual Sale and a believer in the power of being helpful and human. During his time as VP Marketing at Vidyard, Tyler immersed himself in the worlds of video marketing, video selling, content marketing, and CX. He's been recognized by Demand Gen Report as a top B2B Buyer-Centric marketer.
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The Best-Kept Secrets to Making and Distributing Exceptional Marketing Videos
Why do some videos go viral... while others are barely viewed at all?
It may not be what you think—and very few B2B companies are using the strategies and techniques to create videos that captivate their audience.
But you can.
Derick Rhodes, VP of marketing at Vimeo, shares the Internet's best-kept secrets and video concepts to create captivating, must-watch videos. Plus, you'll get the download on the most impactful video distribution strategies.
With his insider secrets, you'll take your marketing videos from great to even greater.
In this session, you'll learn how to:
- Unlock the secret to captivating viral videos so you can tap this power for your own content
- Elevate your marketing videos with practical concepts to grab viewers' attention and hold it throughout your video
- Master video distribution with insights into the most impactful ways to distribute your video content for maximum reach
SPEAKER
- Derick Rhodes
- VP of Marketing, Vimeo
- @Vimeo
Derick is VP of marketing at Vimeo and the director of the feature film Secret Everything. When he's not meeting with industry folks to talk about the latest trends in video or driving his son to hockey practice, he's out shooting timelapses. Because Derick is a certified video nerd.
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B2B Video Strategy: The Simple Steps That Can Help You Build Trust and Boost Sales
You're a B2B marketer. You know the stats: Video is considered one of the best types of content out there.
Only... is it really? Maybe you've tried video before but you didn't get great results. Or maybe you're nervous about the ROI.
Well, you're not alone. The Content Marketing Institute reports that only 7% of marketers say they're getting the most out of their videos.
Don't worry—you can do better than that.
During his session, Tony will reveal where many marketers go wrong, and he'll give you a simple formula to produce videos that make an impact on your audience, time after time.
Join Tony to discover:
- Why video isn't about facts and figures—it's about emotion
- The three core videos your brand needs to get started
- How to make your video actors shine on screen
SPEAKER
- Tony Gnau
- Founder and Chief Storytelling Officer, T60 Productions
- @T60Productions
Tony is the founder and chief storytelling officer at T60 Productions and T60 Health, and a three-time Emmy Award-winning journalist. T60 Productions' videos have won 18 Telly Awards for clients, including United Airlines, Walgreens, US Bank, and NBA legend Dwyane Wade.
SPONSORED BY:
KEY DETAILS
- Date: May 10, 2024 — 11:30 AM ET
- Sessions: 3 presentations by top industry experts
- Length: 45 minutes per session
- Topic: Marketing Content, Demand Generation
- Price: $0
