Finding and sharing relevant content is quick and easy, but what will take your content curation to the next level is annotation.
Annotating is adding your own commentary or insights to third-party content so that you’re adding value or context and demonstrating your authority on the topic. That added value is a fundamental part of high-quality curation.
In some ways, annotation harkens back to curation in the offline world, which predates online content curation. One of the primary functions of the art curator in a museum is not only to select works of art for display and decide where and how to display them but also to annotate the art with narratives that describes the source and significance of the piece.
In the online world, it’s the difference between simply hitting the retweet button on Twitter and taking a few minutes to craft a tweet of your own that incorporates your opinion. Tweeters often use MT to indicate “modified tweet,” but annotation is also important when you’re curating content as part of an email newsletter or blog.
Here are three reasons why annotation is a crucial part of your curated content.
A Curata survey shows that the popularity of content curation is growing at a rapid pace from year to year (and given how time-intensive original content is compared to curation, it’s easy to see why). Of course, that means there are plenty of other sources where your audience could potentially read the same or similar curated content. Thought-provoking commentary can help your curation stand out from the noise online and share your subject matter expertise. Annotation separates the retweet bots from the emerging thought leaders.
2. Search Engine Optimization (SEO)