Corporate events and tradeshows are nothing new, but noticeable changes in the way such events are orchestrated have taken place.

Understanding the evolution of corporate events and tradeshows is a good way to get a grasp of what today's audiences are looking for at such events and how to leave a good—and hopefully lasting—impression. Technology is the most obvious change. However, tradeshows and corporate events have evolved in other ways over the years, including how such events are marketed and presented.

Let's take a look at seven ways corporate events and tradeshows have evolved this past decade.

1. Apps

Yes, there is an app (doubledutch, for example) for that tradeshow you're planning. That includes apps for everything and anything related to tradeshows and corporate events, no matter how simple or elaborate. Many of the tradeshow apps out now can be customized to further promote your event or help attendees plan their day at your event. Apps can also help attendees keep track of all the information typically presented at a tradeshow or corporate event.

2. Emails and texts

Thanks to the proliferation of smartphones, emails are relevant again. You can easily send out mass emails or texts to inform all relevant personnel of any last-minute changes. Emails can also be used to promote your event, especially since you easily send out the same email to all relevant parties. That allows everyone in attendance to be fully prepared when coming to your events. This is also a great way to send out quick follow-ups or you can add new contacts you meet at your event to your email mailing list. The possibilities are nearly endless. You can text other employees to ensure that everybody is on the same page. You can even solicit immediate feedback following a successful encounter or transaction at your event.

3. Smartphones

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ABOUT THE AUTHOR
image of Kristine Mason

Kristine Mason has worked as a business consultant for the past seven years with some of the largest brands in the US.