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Using Click-to-Call to Capture Mobile Audiences

by Joe Marcallini  |  
September 17, 2014

Mobile search prompted 30 billion calls to businesses in 2013, and BIA/Kelsey forecasts that number could be as high as 70 billion in 2018.

Moreover, 70% of mobile searches within Google result in a call to a business. Google Ads alone prompt 40 million calls each month. The majority of those calls last six minutes or more. Now those are qualified leads!

Those numbers reflect the staggering amount of business (and revenue) up for grabs, and your business can't afford to miss out on those calls.

Use the following guide to start enticing your target audiences to click-to-call.

Prep Your Business for Mobile Leads

First, you need a mobile website solution. Whether you choose a mobile website or responsive design, visitors should have a high-quality experience. Format images and text accordingly. Are they readable? Are your calls-to-action still prominent and on the best places on your page?

Increased visits to a mobile website are useless if your visitors leave before they convert due to an unsatisfactory experience.

Set Up a Number You Can Track and Analyze

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Joe Marcallini is vice-president of Mobile Strategy at SteadyRain, a digital strategy, Web design, and development agency specializing in mobile solutions, DNN, SEO, and PPC.

LinkedIn: Joe Marcallini

Twitter: @joemarcallini

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  • by Blair Symes Wed Sep 17, 2014 via web

    Well said Joe. I would add that we have seen customers have great success using click to call inside email marketing as well. Since emails are often read on mobile devices, including a click to call number as inside emails makes it easy for people to call you, which one of the most desirable goals of any email campaign (especially lead nurturing email campaigns). If you use a trackable phone number (we use Ifbyphone to track emails), you can see which email messages are driving call conversions and which aren't, so you can optimize messaging. I wrote a blog about it for Marketo if anyone is interested:

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