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Parallax Web Design: What It Is and How It Can Affect Your SEO

by Jason Nelson  |  
October 15, 2014

Parallax design is a scrolling technique that is gaining in popularity on the Web. When you are on a parallax Web page, you can scroll down with the page, which creates interesting visual effects. Or you can click on the navigation, and often the link will jump you down to that section of the page, greatly simplifying the user experience.

Instead of making users click around a website to find the information, content in a parallax design is presented to the user all in one page in a modern, visually appealing manner.

How Parallax Scrolling Works

The parallax scrolling system is a design technique created for the Web in 2011 using HTML5 and CSS3. It was originally used in video game systems to create effects for a better game-playing experience.

When you are on a parallax Web page and scroll down, different layers move images, content, and backgrounds at different speeds. The technique is captivating to the eye.

Parallax design sites are growing in use because they embrace the fluidity of the Web, provide simplicity, and offer a scrolling technique that creates a neat 3-D effect.

Increasing user engagement is a goal for every website, but without a parallax background, standing out and displaying information in a visually enticing and fluid way can be difficult. Parallax scrolling, however, creates a subtle element of depth that enhances the visual appeal of a Web page.

The "Our Story" page from specialty Canadian coffee retailer Second Cup is an example of a company using parallax on a subpage of its website to better tell its story. The page walks a visitor through Second Cup's company history as the visitor scrolls. (The other pages on the website are not parallax.)

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Jason Nelson is the principal at Ascent Internet, a digital marketing company that helps businesses drive results with PPC, content, social media, and email marketing.

LinkedIn: Jason Nelson

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