Online shopping has reached an all-time high. Unfortunately, however, too many e-commerce businesses ignore or remain oblivious about a hot online shopping trend. It's the shift from desktop to mobile.

Why are so many e-commerce businesses ignoring that shift?

Remember the 'phone' in smartphone

Though we want the flexibility to access the Internet and text, we've also made a conscious decision to purchase a phone rather than a portable computer that does Skype or FaceTime.

Think about it: You could buy an iPod Touch, or some other device that is not also a phone. It would be cheaper than paying a wireless provider monthly for telephone capabilities. But whenever I ask people why they don't do that, I always get the same response with the same bewildered look: "But what about when I need to call someone?"

They don't say if but when.

Understand the complete mobile shopping experience

Here are a few stats for context:

  • 63% of people expect to be doing more shopping on their mobile devices over the next couple of years. (Latitude)
  • Roughly 58% of consumers who own a smartphone have already used it for store-related shopping. (Deloitte)
  • Almost half (47%) of consumers expect transactions to be easier on mobile than the in-store experience. (Tealeaf, IBM)

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ABOUT THE AUTHOR
image of Irv Shapiro

Irv Shapiro is CEO and CTO at DialogTech, a voice-based marketing automation company. He is responsible for overall business strategy and corporate leadership.