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Why You Need an App Store Optimization Strategy

by Dave Bell  |  
October 13, 2015

When we think of mobile, we think of popular apps like Instagram and WhatsApp, or popular games. But the mobile world is a lot bigger.

Users spend more time in mobile apps than they do in accessing the Internet from their desktops and laptops. Not only is more time spent in apps, more digital content is consumed in mobile apps than on the desktop.

"Digital content" almost sounds too broad to fully appreciate the dramatic shift to mobile. We're talking articles, videos, music, blog posts, vacation photos, podcasts, whitepapers, tweets, and status updates.

Also, more text, from blog posts to articles to social media posts to whitepapers, is read from within mobile apps. More audio is consumed as music and podcasts. Also, every day, people watch hundreds of millions of hours on YouTube and generate billions of views, and 50% come from mobile devices.

Moreover, mobile makes up two-thirds of Apple's revenues. And more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.

How Users Find Apps

So, how do I get users to find and use your app?

Let's start by saying that most mobile apps are downloaded from the app stores. That's Apple's App Store and Google Play, for the most part.

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Dave Bell is co-founder and CEO of Gummicube, which provides App Store Optimization and App Store Intelligence software and services to growth marketers and app developers.

LinkedIn: Dave Bell

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