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The 11 Biggest Mistakes Entrepreneurs Make With Digital Marketing

by Stephen Moyers  |  
December 8, 2015
  |  3,743 views

The success of digital marketing depends on various factors. It requires understanding your marketing history, knowing what's being said about your brand, and meeting the needs of your consumers. With so many different factors coming into play to realize digital marketing success, entrepreneurs easily can make mistakes that may hinder early growth in a company.

Here are some of the biggest mistakes.

1. Lack of Audience Understanding

The first thing any successful business person needs is a clear understanding of his or her market.

The gap that a product or service fills is just the beginning. Marketing requires an in-depth understanding of consumer personas. Beyond a prospect's needs, professionals should focus on how a prospect spends time, what other products or services the prospect likely wants, and where individuals who fit the persona are more likely to be living.


Detailed information about your audience can only make your marketing efforts more pinpointed and accurate.

2. Lack of Planning

Planning and organization are the keys to any type of success. Many marketers never achieve great success because they don't have clearly outlined goals and a distinct plan of action.


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Stephen Moyers is an online marketer and writer associated with SPINX Digital, a Los Angeles Web design company and digital marketing agency.

LinkedIn: Stephen Moyers

Twitter: @StephenMoyers

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