To make 2016 one of your most successful years, you must maintain an awareness of the latest advances in marketing. You don't necessarily have to jump on every marketing bandwagon that comes around, but you do need to know what's in, what's out, and what's never coming back.
This year, keep your online flubs to a minimum by avoiding some of the most common digital marketing mistakes, such as the following:
1. Biting Off More Than You Can Chew
It's OK to get excited about digital marketing and brainstorming about a great integrative campaign that involves social media, great graphic design, SEO, writing a new blog every week, and more.
What isn't okay is letting yourself get swept away with several starts and few follow-ups.
If your team can effectively manage five social media accounts while it balances all your other marketing activities, then great. But if your team can't, focus on a handful of tactics that make sense financially and will fit into the time you have to work with.
2. Working in Silos
In today's business world, traditional marketing, digital marketing, sales, and advertising all run together. Ideally, these departments would all collaborate and work together seamlessly throughout the sales cycle.