Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Agile Marketing Can Help You Stay Sane Amid Increasing Customer Demands

by Andrea Fryrear  |  
March 21, 2016
  |  1,843 views

My fellow marketers, we have a problem.

Actually, we have three fairly serious problems:

1. We spend barely a third of our work time (36%) on actually doing marketing.

2. Some 89% of us are logging into work on our own time.

3. Email is drowning us, but we desperately need it to communicate with our teams.


Most of those stats are probably not news to you. Those stats may be just a reflection of your daily professional life. But do we just have to accept those conditions?

Are marketers doomed to flounder endlessly under a crushing amount of work? Is our email going to run our lives until we retire? Will we just never manage to get along with other teams?

Should we just give in to the fact that 64% of our time is spent on things that aren't marketing?


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Andrea Fryrear is an Agile marketing coach and president of AgileSherpas. She shares her findings (and failures) regularly from stages around the world as a speaker on all things Agile marketing. Her book, Death of a Marketer, chronicles marketing's troubled past and charts a course to a more agile future.

LinkedIn: Andrea Fryrear

Twitter: @andreafryrear

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!