The moment the first mobile phone was released wasn't earth-shattering. There was no sudden rush in the media or people screaming in the streets. The world didn't stop spinning.

At the time, we were unaware of mobile's importance, but our lives began to irreversibly change in 1973—when Martin Cooper at Motorola called his competitors to tell them he was on a "portable phone."

Decades later, we hold everything in our pockets. Socializing, entertainment, work, and more can all take place on mobile devices for anyone to access at any time.

Why apps are so important for B2Bs

In 2015, Google confirmed that more than half of all searches were happening on mobile devices. In other words, we're leaving heavier desktop devices behind as we step into an age of IoT, wearables, and hyper-advanced technology.

But what does this have to do with businesses? Probably more than you think. With audiences now using mobile devices, your business has to adapt to a client base that's always on the move. Your clients want it all, and they want it now.

Which brings us to why mobile apps are so important in the B2B sector. Of course, B2Cs have already benefited enormously from apps, but now, B2B apps are establishing a place in the market. In fact, an app can completely change how potential clients perceive a B2B company and its products or services.

Studies show that approximately 86% of time spent on mobile is used on apps. So if your business can create a useful app for your potential or existing clients, it's definitely worth looking into.

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Alexander Grosu is SEO manager at InSegment, a Boston Internet marketing agency that works as a PPC and SEO agency, a Web design and development firm, and an advertising agency—all rolled into one.

LinkedIn: Alexander Grosu