At this year's Mobile World Congress, there were many dazzling new gadgets, engaging talks, and more innovation than should be legal in one location. Marketers could also glean several insights about the future.

The biggest takeaway was that smartphones are now a utility (and a given) much like a television and computer. They aren't the innovative new platform, they're simply the platform.

If you aren't marketing to smartphones users, you aren't marketing at all. And what's growing in popularity among smartphone users right now is virtual reality.

With campaigns aimed at making virtual reality accessible to anyone (such as the recent Coca-Cola packaging that could be folded into a VR viewer), global companies are pushing to make virtual reality a part of everyday life. 

Facebook's multiple appearances on different stages throughout the event drove the message home that marketers who don't get on board will soon be left in the dust.

When Virtual Reality Is Most Beneficial

Have you ever interacted with a skeptical potential customer (in person or on the phone) and wished you could just show him or her what you're talking about? Let that person really take a look around what you're selling?

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Eleonora Israele is a business analyst at Clutch, a company that identifies software and professional services firms that deliver results for their clients.

LinkedIn: Eleonora Israele