Get Google to Love Your Website
The Internet's next killer app for marketers has emerged: Google.
Google's search algorithms power a majority of all Web search queries, making high ranking Google listings a marketer's dream. Where else can you reach a majority of qualified prospects at zero or very low cost per click?
While natural listings in Google deliver millions in sales to some of the Web's savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it? Using the paid ad word approach, how can you optimize your investment?
Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site. You'll learn the secrets of how to:
You
Will Learn
- Check your "Google pulse"
- Estimate missed opportunity costs
- Ensure Google crawls 100% of your site, including dynamic pages
- Design your pages to dominate rankings
- Use paid placement with Google AdWords
- Optimize ad copy – let Google do the work for you
- Track results with ROI reports – analyze your efforts
- Prepare for changes soon to come in the search engine industry
Who Should Attend?
Marketing professionals at all levels in all industries. Gather your colleagues around a monitor in the conference room and have everyone benefit from the advice and techniques shared. After the program is over, you can discuss ways of using this information to improve your marketing.
How It Works
You missed the live seminar that took place on Tuesday, April 27.
But you can now get a full recording of the original broadcast. Once you register, you'll be given a url and password to view this entire recording, in one sitting, or stop and start it when you please.
Cost
One low price of $99.00.
About
the PROF EXPERTS:
Stephan M. Spencer is founder and President at Netconcepts, a 9-year-old, multi-national interactive agency specializing in web design, search-engine-friendly e-commerce, website auditing and email marketing. Clients include Gorton's, Cabela's, InfoSpace, The Sharper Image, Wella, Northern Tool, Sara Lee Direct, Midwest Airlines, Guild.com, and the now defunct MP3.com. Stephan is a columnist for Unlimited magazine, an IDG publication. He has contributed to numerous magazines including Catalog Age, Building Online Business, NZ Marketing, and NZ Management. Stephan is a frequent speaker on Internet marketing topics for organizations such as the DMA, the AMA, Internet World, and IIR.
Brian Klais (brian@netconcepts.com) is Vice President of e-Business at Netconcepts. He is a contributor to Catalog Age, MarketingProfs, and Opt-In News, among others. Brian will be speaking at next month's Annual Catalog Conference and later this year at the DMA National Conference.
Together, Stephan and Brian co-authored the analyst report "The State of Search Engine Marketing 1.0: New Strategies for Successful Cataloging" published by Catalog Age.
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