Marketing Strategy with Jack Trout Learn the keys to capturing mindshare and conquering markets from one of the world’s leading marketing strategists. With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. In this seminar, Trout will focus on the essential seven elements of successful strategy based on his new book, Trout on Strategy: Strategy is all about being different. Strategy is all about perceptions. Strategy is all about competition. Strategy is all about specialization. Strategy is all about simplicity. Strategy is all about leadership. Strategy is all about reality. You will learn: Why strategy is about winning a place in the mind of consumers ahead of the competition Trout's major themes, including survival, perception, differentiation, and more Examples of B-to-B and B-to-C companies that use or violate these principles Survival strategies from a case study of an American icon on the brink of failure How to apply Trout’s ideas to your business The 90-minute seminar will include an extended Q&A where Mr. Trout will respond to your pressing questions. Who Should Attend? Marketing professionals at all levels in all industries. Gather your colleagues around a monitor in the conference room and have everyone benefit from the advice and techniques shared. After the program is over, you can discuss ways of using this information to improve your marketing. How It Works Click here for that information. Time Thursday, May 20 12 noon - 1:30 PM Eastern Time (Eastern Daylight Time) Cost One low price of $99.00. Plus: Receive a copy of Chapter 8 of Trout on Strategy free when you enroll. Register for this seminar by Clicking here or Get this seminar +7 upcoming seminars, access to recorded past seminars, + exclusive site content + more... for $199 by Clicking Here  --100% money back guarantee  -- right to cancel within 24 hours Space is limited, so register early Questions? Contact roy@marketingprofs.com. About the PROF EXPERT: Jack Trout is the acclaimed author of many marketing classics published in many languages: Positioning: The Battle for Your Mind; Marketing Warfare; The 22 Immutable Laws of Marketing; Differentiate or Die; Big Brands. Big Trouble; A Genie’s Wisdom; and his latest, Trout on Strategy. He is president of Trout & Partners Ltd., an international marketing consultancy based in Connecticut. He has consulted for such companies as AT&T, IBM, Southwest Airlines, Merck, Procter & Gamble and many others. Recently, he consulted with the State Department on how to better sell America. Recognized as one of the world’s foremost marketing strategists, Trout is the originator of Positioning and other important concepts in marketing strategy. He has over 40 years of experience in advertising and marketing, and became a boardroom advisor to some of the world’s largest corporations. His worldwide consulting work gives him first-hand experience in a wide range of marketing scenarios. Jack Trout has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.