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![The Benefits of Using AI in the Sales Process](https://i.marketingprofs.com/assets/images/authors/Andy-Springer.jpg)
The Benefits of Using AI in the Sales Process
April 26, 2024Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details.
![Tech Marketers Need to Rethink Automation](https://i.marketingprofs.com/assets/images/authors/mike-maynard.jpg)
Tech Marketers Need to Rethink Automation
April 25, 2024Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.
![How Design Practices Enhance Your Marketing Strategy](https://i.marketingprofs.com/assets/images/authors/caroline-petersen.jpg)
How Design Practices Enhance Your Marketing Strategy
April 24, 2024Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.
![Personalization: The Secret Weapon B2B Companies Are Not Using](https://i.marketingprofs.com/assets/images/authors/someshwar-bindu.jpg)
Personalization: The Secret Weapon B2B Companies Are Not Using
April 23, 2024Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.
![The New 'Content Continuum': A Six-Stage Marketing 'Funnel'](https://i.marketingprofs.com/assets/images/authors/michael-becker.jpeg)
The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
April 19, 2024Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
![Four Questions to Help You Balance Content Volume and Relevance](https://i.marketingprofs.com/assets/images/authors/jason-dea.jpg)
Four Questions to Help You Balance Content Volume and Relevance
April 18, 2024Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
![How AI Search Will Change Your Content Strategy](https://i.marketingprofs.com/assets/images/authors/ryan-johnson-2.jpg)
How AI Search Will Change Your Content Strategy
April 17, 2024Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.
![What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You](https://i.marketingprofs.com/assets/images/authors/jason-ball.jpg)
What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You
April 16, 2024What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
![Mastering the Customer Review Process: How to Ask for Reviews](https://i.marketingprofs.com/assets/images/authors/samantha-ulita.jpg)
Mastering the Customer Review Process: How to Ask for Reviews
April 12, 2024Explore practical tactics on how to source customer reviews so you can harness their power to boost your brand and B2B marketing effectiveness by fostering trust and engagement. Learn how.
![Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic](https://i.marketingprofs.com/assets/images/authors/ray-kingman1.jpg )
Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic
April 11, 2024A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.