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Your AI Needs a Human Copyeditor
May 31, 2024Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.
How AI Adoption in Sales Enablement Is Changing RevOps
May 30, 2024Discover how AI is changing sales enablement and RevOps, boosting productivity and revenue in a volatile economy. Learn more.
Start/Stop/Keep: A Better Customer Engagement Strategy
May 29, 2024Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. Read more.
Customer Data Platforms for the Modern Marketer
May 28, 2024The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.
AI Can't Write Thought Leadership (But It Can Do Something Else)
May 24, 2024Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI.
Telling a Story With Data: Four Essential KPIs to Share With Boards
May 23, 2024Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now.
Optimize B2B Email Marketing With Generative AI: How Integration Saves Time
May 22, 2024Explore the impact of generative AI on B2B email marketing—from saving time to enhancing personalization. Read more to boost your campaigns.
Keeping Pace: How Agile Content Marketing Wins in a Fast-Changing Digital World
May 21, 2024Learn how agile content marketing enables brands to respond quickly to market changes and user needs, enhancing engagement and conversions. Read more now.
Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers
May 17, 2024When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's what you can and can't do with AI.
Seven Guiding Principles for Noticeably Better B2B Marketing
May 16, 2024Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.