Foundational ABM Building Blocks

Organizations recognize that account-based marketing is a necessary strategy for driving sustainable growth in B2B revenue generation. And many companies have established ABM teams or purchased ABM technologies.

But launching your ABM is one challenge. Sustaining success is another—especially when there are so many variables involved.

Join Rachael Foster, Director of Account-Based Experience, and Dan Dolph, Manager of Account-Based Experience, to discover not just what ABM requires from your team but also how to maintain your program for ongoing customer relationships that build long-term success.

Register now for Foundational ABM Building Blocks to get insights on:

  • Building a solid data foundation
  • Targeting, signals, and optimizing engagement channels
  • Aligning your ABM program with the customer lifecycle
  • Establishing effective KPIs and reporting strategies


Rachael Foster

Rachael Foster is the director of field marketing and account-based experience (ABX) at ZoomInfo. Rachael has over a decade of B2B sales and marketing experience, spanning Fortune 50 companies and startups.

Dan Dolph

Dan Dolph manages the ABX team at ZoomInfo. Based in Boston, Dan has more than a decade of experience in B2B marketing at technology companies. He oversees a team responsible for engaging new and existing customers at the biggest companies across the globe.


Sponsored by ZoomInfo
ZoomInfo is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their numbers by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Rachael Foster, Dan Dolph
  • Sponsor: ZoomInfo
  • Topic: Account-Based Marketing, Demand Generation
  • Price: $0


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