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Mobile Minute [Video]: Facebook Home, iOS delays, Windows 8's last chance

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From releases to rumors, a lot is happening in mobile this week:

1. Facebook launched Home, something that's just short of an OS.

2. Meanwhile, Apple faces the daunting challenge of re-envisioning its iOS.

3. Then came the release of an Aberdeen Group report that reminded us Windows mobile exists.


What marketers should know this week:

  • How Facebook ads are going to get more visibility (and get more specific)
  • What Apple's supposed changes will mean for your next app design
  • What to think about when creating B2B mobile experiences

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Steve Arshad is a senior project manager at Mutual Mobile, a provider of mobile solutions for clients such as Audi, Cisco, Google, Jaguar Land Rover, Philips and Xerox.

LinkedIn: Steve Arshad

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Comments

  • by Dave LaRonde Thu Apr 11, 2013 via web

    Oh, Lord, management should NOT appear as on-camera talent!

    There are three very good reasons for having talent for videos. They can speak clearly with excellent diction. They are comfortable before the camera. They know how to use vocal inflections. Unfortunately, the presenter possessed none of these attributes.

    In order for the average viewer to understand this clip, it should have come with subtitles. I understood very little of the gentleman's speech, wasting the entire 1:47 I spent watching it.

    And if this was indeed hired talent, this person should be dismissed right away.

    Penny-wise, pound-foolish....

  • by Dave M Wed Apr 17, 2013 via web

    Can't agree more with Dave LaRonde. See Cnet for professional presenters. The content is excellent but the delivery is really pretty bad.

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