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From releases to rumors, a lot is happening in mobile this week:

1. Facebook launched Home, something that's just short of an OS.

2. Meanwhile, Apple faces the daunting challenge of re-envisioning its iOS.

3. Then came the release of an Aberdeen Group report that reminded us Windows mobile exists.

What marketers should know this week:

  • How Facebook ads are going to get more visibility (and get more specific)
  • What Apple's supposed changes will mean for your next app design
  • What to think about when creating B2B mobile experiences

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image of Steve Arshad

Steve Arshad is a senior project manager at Mutual Mobile, a provider of mobile solutions for clients such as Audi, Cisco, Google, Jaguar Land Rover, Philips and Xerox.

LinkedIn: Steve Arshad