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Mobile Minute [Video]: How Google's Chromecast Changes Mobile TV

by Kathryn Legendre  |  
August 6, 2013

Google recently announced Chromecast, a $35 device that shakes up mobile TV—and TV in general. Will Google finally own the living room?

Google's tried (and failed) to conquer the living room with Google TV. In contrast, Chromecast has been so popular that within hours of its release Google had to cancel the free Netflix bonus that came with the purchase of the Chromecast device.

What marketers need to know...

The dongle-like device plugs into a TV's HDMI port, pushing content from any mobile device, while also turning it into a remote.

It's Google's direct blow to AppleTV and Airplay, as well as others, including Roku's Streaming Stick and Plair. The main difference? Those are $99.

Chromecast streams from its own Wi-Fi source—so it offers better streaming, at full resolution. So far, Netflix, Pandora, YouTube, Google Play content, and any open Chrome Tab can be broadcast to TV with the "cast button."

For advertisers, Chromecast is a huge opportunity to bring targeted ads to the big screen. Be ready for the YouTube ad market to boom, as this new hardware allows high-quality videos that speak directly to users.

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Kathryn Legendre is a designer at Mutual Mobile, a provider of mobile solutions for clients such as Audi, Cisco, Google, Jaguar Land Rover, Philips, and Xerox.

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  • by Gracious Store Tue Aug 6, 2013 via web

    Google not only dominates but owns the internet. It will be interesting to see the internet giant dominate our living rooms.

  • by Claude Brown Jr Thu Dec 12, 2013 via web

    Wow if this device delivers as promised I will be giving them away to my Sunday School teachers and looking for funding to purchase 60'' flat screen TV's. Can you imagine the transformation. No projector just a TV a your own device, maybe even just your droid or IPhone. Simply create the presentation plug it into your TV and away you. This is an awesome product. I wonder what effect it will have on the projector

    As far as security goes most presentations are not delivered in an environment that would need the level of security suggested. If you are presenting a business presentation off site your computer is the point of vulnerability not the transmission from the device to the screen.

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