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 This Week's Marketing How-To
Take 10: Crank Up Conversions With Your Facebook Welcome Tab
In just 10 minutes, learn the key steps for increasing your Facebook Fan Page conversion rate and effectively growing your fan base. Discover how users interact with branded Facebook pages, and simple tools to improve your welcome page. Read more >
 Editors' PRO Pick
What Works in 2011: B2B Marketing
With 87 pages packed with original research, 55 charts that communicate key findings at a glance, and smart analysis to tie it all together, our What Works in 2011: B2B Marketing report reveals which B2B tactics put your marketing budget to work best—and which just fall flat. Read more >
This Week's Top Articles

10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters: A Slideshow With Audio
By Christina "CK" Kerley. This slideshow with voiceover will help you convince your execs that B2B mobile poses a high-opportunity, high-ROI marketing channel. Get the full story >

Six Steps to Improve Customer Retention
By Chintan Bharwada. To succeed, customer retention must be a top-down, companywide initiative. Here's how to get there in six steps. Get the full story >

How to Attract an Audience for Your Virtual Events
By Joerg Rathenberg. Recruiting registrants for your virtual events aggressively, creatively, and consistently will be instrumental to success. And it's eminently doable. Get the full story >

DRTV: There's Method in the Madness
By Dave Miller, Miguel Ferry. What makes the best TV-commercial parodies so effective is how closely they follow traditional direct-response recipes for success. Get the full story >

MarketingProfs PRO Seminars

Leveraging Email, Mobile, and Social Media to Engage and Retain Customers
November 18

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A Note to Readers
from Ann Handley
Chief Content Officer

Social Media as Part of the Bigger Picture

My friend Joel Book has a deep grounding in database marketing and (subsequently) email marketing, and he has successfully made the leap into social media, too.

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So Joel has valuable perspective when it comes to figuring out the whole integration issue: He understands social media is part of a bigger picture. Specifically: how companies can use email and social media to attract new customers and grow an email subscriber database; how to manage email and CRM to automate lead nurturing; how to combine email and mobile to acquire new email subscribers and deliver timely offers that drive retail traffic; and finally, how to use email analytics to deliver personalized offers and information.

In other words, he's seen how companies are using social media to strengthen their existing programs rather than using Twitter (for example) in a silo.

Lucky for us, he's agreed to share his insights at a MarketingProfs PRO seminar this week, so you can be in the know, too.

He'll share stories from Volvo and Scotts Miracle-Gro, and lay out a plan for how you can achieve some of your own objectives.

See you there?

PS: Check out the brand-new, just-announced program for the Digital Marketing Forum in February!

Upcoming Events

CONFERENCES
SocialTech 2010 On Demand
available online until January 2011

Digital Marketing World
Online, first Wednesday of each month

Digital Marketing Forum 2011
February 2-4, 2011

ONLINE SEMINARS
Becoming the Über-Connected Company with Social Media
12/2/2010 with Sandy Carter

MarketingProfs University: Content Rules! How to Create the Right Kind of Content
12/3/2010 with Ann Handley

MarketingProfs Makeover: Optimizing Content for SEO
12/9/2010 with Heather Lloyd-Martin

How to be a Social Media Strategist, Not the Social Help Desk
1/27/2011 with Jeremiah Owyang

Recent Job Postings

Marketing Manager
First Coverage

Marketing Associate
Community Energy Inc

Digital Marketing Manager - Legal Software
Two Step Software

Find and Post Jobs >

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