Mobile Is Not a 'One-Off'
On Friday, Christina ("CK") Kerley shared a fascinating data point during her stint as the visiting expert at our scheduled weekly group chat on Twitter, called #ProfsChat.
(And BTW, if you haven't checked out #ProfsChat yet, you so should! Each week we discuss a different topic with a different expert. Log in to Twitter.com and follow the hashtag #ProfsChat. You can lurk—or chime in by adding #ProfsChat to your tweets.)
CK said most people on the planet—some 3.4 billion people—own mobile devices. Another impressive number: There are 300,000+ mobile apps for Apple alone—up from 200,000 last year.
Brands have launched apps to extend their reach, as CK said last week in her seminar on B2B and mobile. (You can access it on demand.)
But the question both for B2B and for B2C brands seems to be not whether to have a mobile presence but how to create a mobile app or site that your customers will actually find useful.
Thinking about your mobile approach opens up a bigger, foundational question for brands, as Pete Blackshaw wrote last month in AdAge. Rather than create another social or digital "one-off," brands should ask themselves some important questions, he said: "[W]hat's the fundamental value and benefit our brand brings to the table, even beyond the physical realm? What's the brand's reason for being? What core service logically and naturally extends from the core brand proposition? What is our desired brand experience?"
At MarketingProfs, we think a mobile strategy is key to our own continued growth and relevance—to serve you, our customers. So we'd love to know what you think: Do you have a few minutes to give your input on our mobile content strategy? Take the three-minute survey.
And what about you? Where are you with your own mobile efforts? I'd love to hear.