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Tuesday, January 10, 2023

📋 Table of Contents

1. Three Predictions for B2B Marketing in 2023

2. 2023 Salary Guide: Must-Know Insights and Trends for Marketers sponsored article

3. How Much Time Do People Typically Spend Looking At an Email?

4. Have an Eye on That Master Class? MarketingProfs membership offer

5. Eight Ways to Maximize Sales in 2023

6. Data, AI, and Web3: What's Next MarketingProfs Friday Forum

7. Build Connections... and Skills! MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Three Predictions for B2B Marketing in 2023
Three Predictions for B2B Marketing in 2023
Web3 was all the rage in 2022, from crypto to the metaverse. But will the B2B world plunge deeper into such technologies in 2023? This article argues no. »
Boost Your Customer Engagement With a Reward Program
Reward and incentive programs drive results. Want to make sending gift cards, prepaid cards, and donations easy for you and your marketing team? Ask the experts! You'll be able to focus on engaging your audience while we provide a great reward experience. »
2023 Salary Guide: Must-Know Insights and Trends for Marketers
sponsored article
2023 Salary Guide: Must-Know Insights and Trends for Marketers
The proliferation of remote work and trends such as The Great Resignation have had a big impact on the job market. Check out what Robert Half learned from its latest survey about salaries, hiring, and ways to keep employees happy. »
How Much Time Do People Typically Spend Looking At an Email?
How Much Time Do People Typically Spend Looking At an Email?
The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research. Check out the study findings. »
MarketingProfs membership offer
Have an Eye on That Master Class?
If you've had your eye on the Email Marketing Master Class, SEO Master Class, Demand Gen, GA4, or any of the growing list of deep-dive Master Classes and hands-on Working Webinar Series that'll give you the edge you need—now's your chance! Upgrade to PRO for 53% off and get instant access to the expertise that'll make 2023 the best year of your career. Use promo code NEWYOU to save 53% on PRO or 60% on PRO Teams! »
Eight Ways to Maximize Sales in 2023
Eight Ways to Maximize Sales in 2023
The year ahead is potentially filled with economic challenges and uncertainty, so how can you ensure you keep revenue on track? This infographic explores key ways to maximize sales in 2023. Check out the infographic. »
MarketingProfs Friday Forum
Data, AI, and Web3: What's Next
Are you prepared for the future of B2B? Register for the Future Trends Friday Forum and hear what three top industry experts have to say about AI, Web3, data insights, and other trending topics for 2023. »
Build Connections... and Skills!
MarketingProfs B2B Forum
Connect with your B2B peers, learn new skills and insights, and have an after-hours blast at B2B Forum in Boston, Oct. 4-6! Super Early Bird pricing is available through Jan 14. Save $1,000 on a 3-day All-Access Pass for yourself—or $1,100 for every member on your team!
Get your #MPB2B Super Early Bird Passes now
Profs Picks
If you're looking for a way to boost your customer engagement in the new year, it may be time to invest in a loyalty program. Giving customers the incentive to keep coming back by offering rewards is a tried-and-true strategy, and now it's easier than ever thanks to Tango Card. An expert on all things rewards, Tango Card makes sending gift cards, prepaid cards, and donations a breeze so you can focus on engaging your markets. It offers not only a choice of digital gift cards but also the ability to reclaim any unredeemed funds. Check out Tango Card to get great results from your reward program in 2023.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
Six Ways to Build Brand Influence Using Thought Leaders in Your Organization »
Visual Search for B2B Marketing Success: Olga Andrienko on Marketing Smarts [Podcast] »
Picking the Right Email Sender Name: Brand or Person? »
Delegation Tips From 10 Successful Leaders [Infographic] »
Data Draws the Big Picture: Why and How to Use Data Visualization »
The Most Important Tech and Societal Trends for Marketers in 2023 »
News You Can Use
Updates from around the industry
TrustRadius Enables Buyers With Comprehensive Technology Insights, Pioneering the First B2B Decisioning Platform MarTech Series
Quebec-Based B2B Sales Optimization Company DataSun Marketing Announces Market Launch of New Product Increasify Yahoo Finance
Apptio Acquires Cloud Spend Optimization Startup Cloudwiry GeekWire
LeadDesk Appoints Kai Leppänen, Leading Expert in SaaS Sales, as VP of SME Sales MarketScreener
MarketsandMarkets Strengthens Its Leadership Team in 2023 Yahoo Finance
Santander Moves Into B2B BNPL Market Finextra
Upcoming Events
Future Trends Friday Forum
3 sessions on what's next for B2B | sponsored by Momentive
Six Steps to Future-Proof Your B2B Marketing for Greater ROI
45-minute webinar | featuring Michael Brenner
Personalization: The Key to Delivering ROI in 2023
45-minute webinar | sponsored by Sendoso
How to Use Positioning Frameworks to Build Powerful Messaging
60-minute webinar with MarketingProfs CEO Allen Weiss
The 10 Things Great Marketing Writers Do That Set Them Apart
A special platinum webinar (75 minutes!) with Ann Handley, CCO, MarketingProfs
Researching Your B2B Buyer Personas
Session 1 of 4 Working Webinars with Ardath Albee

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