MarketingProfs Today

Wednesday, January 4, 2023

📋 Table of Contents

1. The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth

2. How to Use Instagram Landing Pages for Increased Engagement

3. Looking to Develop or Strengthen Your ABM Program? sponsored research report

4. 2023 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

5. Inspiration to Market Creatively MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth
article
The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth
Today's B2B buyers mostly want to be left alone to make their own decisions during their customer journey. Providing them with interactive content and product demos enables them to do just that. »
How to Use Instagram Landing Pages for Increased Engagement
article
How to Use Instagram Landing Pages for Increased Engagement
Social media engagement often depends on clicks. But on Instagram, where you only get your "link in bio," those clicks are harder to come by. This article shares the benefits of a brand landing page. »
Looking to Develop or Strengthen Your ABM Program?
sponsored research report
Looking to Develop or Strengthen Your ABM Program?
Learn how to ensure maximum ABM impact amid growing market pressures. The "Elevating ABM: Building Blocks for Long-Term Success" report highlights current challenges and 2023 plans of 300 ABM leaders and practitioners. Discover the key differences between the most effective programs and others. Download the complimentary report now. »
2023 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
research
2023 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research. Check out the study findings. »
Inspiration to Market Creatively
MarketingProfs B2B Forum
"I loved the quality of the [B2B Forum] speakers. There was a sweet spot of 'in the field' speakers and 'outside the box' speakers to give me real takeaways and inspire me to think creatively." Join us in Boston for your own boost of creative inspiration! Invest in yourself or your team with 60% off All-Access Passes during Super Early Bird Registration!
Take 60% off your All-Access Pass
Afoot in the Neighborhood
MarketingProfs community goings-on
Happy new year, marketers! Help us ring in 2023 with January events designed to prep you for what's coming: Future Trends, Six Steps to Future-Proof Your B2B Marketing, and Personalization: The Key to Delivering ROI in 2023.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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Did You Miss Us?
Recent MarketingProfs content
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When B2B Marketers Should Use Account Intelligence [Infographic] »
The Nine Most Common Brand-Positioning Mistakes »
A Go-To Guide to Creating Ridiculously Good Content: Ann Handley on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
Authena AG Disrupting B2B2C Supply Chain With IoT Traceability, NFT Phygital Authentication, and Metaverse Portability at Scale for Web3 MarTech Series
actyv.ai Partners With RATNAAFIN to Facilitate Embedded B2B BNPL Offerings Economic Times
7 Knots Digital Expands Leadership Team, Names Justin Berger as Chief Operations Officer PR Newswire
WebLime Launches No-Code Landing Page Builder Called Limey EIN News
Wattum Announces New B2B Broker Services Yahoo Finance
SkyFoundry's SkySpark Cloud Native Infrastructure Receives 2022 IoT Platforms Leadership Award from IoT Evolution PRWeb
Upcoming Events
JAN
13
Future Trends Friday Forum
3 sessions on what's next for B2B | sponsored by Momentive
JAN
17
Six Steps to Future-Proof Your B2B Marketing for Greater ROI
45-minute webinar | featuring Michael Brenner
JAN
19
Personalization: The Key to Delivering ROI in 2023
45-minute webinar | sponsored by Sendoso
JAN
25
How to Use Positioning Frameworks to Build Powerful Messaging
60-minute webinar with MarketingProfs CEO Allen Weiss
JAN
25
The 10 Things Great Marketing Writers Do That Set Them Apart
A special platinum webinar (75 minutes!) with Ann Handley, CCO, MarketingProfs
FEB
1
Researching Your B2B Buyer Personas
Session 1 of 4 Working Webinars with Ardath Albee
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