By using account intelligence at the right time, B2B marketers can improve messaging, build the pipeline, and successfully execute account-based marketing (ABM).

So, what is the right time?

An infographic (below) from Emissary covers when account intelligence tends to be most useful.

Specifically, it looks at the key touchpoints for using account intelligence in ABM strategies, go-to-market strategies, and field marketing strategies.

Check out the infographic:

 

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji