MarketingProfs Today

Wednesday, October 26, 2022

📋 Table of Contents

1. How to Humanize Your B2B Strategy in Five Steps

2. Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

3. Three Ways to Unclog Your Sales and Marketing Funnel sponsored webinar

4. Do People Trust Brands to Protect Their Personal Data?

5. Got the Boston Blues? MarketingProfs B2B Forum on-demand

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Humanize Your B2B Strategy in Five Steps
article
How to Humanize Your B2B Strategy in Five Steps
B2B buyers want you to treat them as humans, not algorithms. To connect with your customers successfully—on a human level—follow these five steps. »
Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence
article
Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence
As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy. »
sponsored webinar
Three Ways to Unclog Your Sales and Marketing Funnel
Are your buyers getting stuck in the middle of your sales funnel? It's time to take a plunger to the process. Join this webinar to learn how to find the source of the problem, unclog it, and boost your conversions. »
Do People Trust Brands to Protect Their Personal Data?
research
Do People Trust Brands to Protect Their Personal Data?
Most people say they worry that brands are collecting data without their permission and they do not trust brands to protect their personal data, according to recent research. Check out the study findings. »
Got the Boston Blues?
MarketingProfs B2B Forum on-demand
Heartbroken that you missed B2B Forum in Boston? You can still watch 46 educational sessions and 5 incredible keynotes. Learn how to make your data presentations more emotional with Mona Chalabi. Discover how AI can assist your marketing with Paul Roetzer. Learn how to slightly unhinge your B2B social media presence and gain fans with Ann Handley. And so much more—all available to PRO members until Dec 31.
Watch the Boston events you missed
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
TradeCentric and Coupa Collaboration Extends Reach of B2B Connected Commerce PR Newswire
Reveal Begins Rapid Deployment of Automated Data Connectors After Acquiring Technically Creative MarTech Series
Grafbase Announces $7.3M in Funding to Build the Data Platform of the Future EIN News
PathFactory Hires Salesforce Veteran as New Chief Product Officer PRWeb
B2B AP Firm Finexio Raises $35M to Grow Embedded Payments PYMNTS
Plastiq Upgrades Plastiq Connect to Offer B2B Embedded Finance The Paypers
Bearer, the Data-First Security Software Company, Closes $8M Seed Funding Round GlobeNewswire
Upcoming Events
OCT
26
[Webinar] Master Your Demand Generation Nurture
60 minutes with Kenda Macdonald
OCT
27
[Webinar] Three Ways to Unclog Your Sales and Marketing Funnel
60 minutes | sponsored by Act-On
NOV
3
[Webinar] 10 Pro Email Tips for Peak Inbox Performance
60 minutes | sponsored by MessageBird
NOV
11
[Friday Forum] Email Marketing Friday Forum
3 sessions | sponsored by Vidyard
NOV
16
[Master Class Kickoff Watch Party with Jay Schwedelson]
The Real Truth About Email Marketing
NOV
17
[Webinar] 10 Common Webinar Mistakes to Avoid in 2023
60 minutes | sponsored by ON24
DEC
9
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront
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