MarketingProfs Today
Together with email deliverability platform

Wednesday, October 5, 2022

📋 Table of Contents

Reason #2 to Register for B2B Forum, #MPB2B:
Our closing keynote will BLOW. YOUR. MIND!

Join us HERE.


1. Three Tips for Hosting Small, More Frequent, Inclusive Events (And Why You Should)

2. Eight Post-Purchase Email Conversations That Will Foster Customer Trust and Loyalty

3. Virtual Events 2.0: From Responsive Tactics to Marketing and Communications Strategy sponsored guide

4. The New Business Environment for Marketing Agencies

5. How to Take the Numb Out of Numbers

6. Next Week! Feed Your Marketing Soul MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Three Tips for Hosting Small, More Frequent, Inclusive Events (And Why You Should)
Three Tips for Hosting Small, More Frequent, Inclusive Events (And Why You Should)
Smaller hybrid and virtual events can often reach more people than large conferences because smaller shows can better take accessibility and other attendee needs into account. Learn how to plan such events. »
The 12-Minute Holiday Email Marketing Checklist
Running email campaigns can be overwhelming—and during the holidays, it can give you the jitters! Use this checklist to create a winning campaign from start to finish, so you can go into the season fully confident. Get your copy! »
Eight Post-Purchase Email Conversations That Will Foster Customer Trust and Loyalty
Eight Post-Purchase Email Conversations That Will Foster Customer Trust and Loyalty
It takes continual, meticulous post-purchase engagement to turn a one-time customer into a brand evangelist. That engagement usually begins with an email conversation. »
sponsored guide
Virtual Events 2.0: From Responsive Tactics to Marketing and Communications Strategy
The worlds of work and events have changed forever. As businesses embrace hybrid events and a flexible workforce, how will you ensure that your meetings and events complement and enable the evolving world of work? Learn how to stand out and go beyond business as usual in this new e-book. »
The New Business Environment for Marketing Agencies
The New Business Environment for Marketing Agencies
Many marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research. Check out the study findings. »
MarketingProfs B2B Forum
How to Take the Numb Out of Numbers
Don't miss the brilliant keynotes at this year's B2B Forum October 13-14 (live in-person and streaming), including Taking the Numb Out of Numbers by Mona Chalabi, data editor of the Guardian newspaper.

Every marketing campaign is both driven by and produces data. How can you marshal complex facts and figures out of raw data and present them in the form of messaging that's compelling, relatable, and persuasive?

Mona will show you how to transform numbers into meaningful stories through simple language, beautiful images, and a decent dose of humor.

Join us in person in Boston or via livestream. »
Next Week! Feed Your Marketing Soul
MarketingProfs B2B Forum
It feels like a gazillion years since we were able to gather in one place to share ideas and shenanigans. But it's almost here! B2B Forum will be at the Omni Boston hotel, starting with pre-conference workshops on October 12, and we guarantee it will be an AMAZING 2+ days to feed our marketing souls. Ann Handley will be there. The MarketingProfs Team will be there. 50+ brilliant B2B marketing leaders will be speaking there. And an amazing group of B2B marketers looking to level-up their marketing game will be there. We hope you'll be there too! Don't have your ticket yet? There's still time... but not much!
Get your ticket!
Profs Picks
Modern marketing missives may not rely on carrier pigeons, but they can still get lost on their way to customers' inboxes. The most common reason emails don't make it is an outdated, messy email list—and about a quarter of an email list goes bad every year. That's a lot of missed messages. It's vital to validate your email list at least once a quarter—especially before the crowded holiday season—so you can avoid bounces resulting from fake and bot-created email accounts. Zerobounce can help you take it a step further and test your email deliverability. Before you even send an email, see where it will land with popular providers around the world. If it doesn't land in the inbox, you can adjust until it does—and deliverability platforms are a lot more responsive than pigeons.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
The 10 Key Roles of Top-Performing Sales Managers [Infographic] »
Google Analytics 4 Is Almost Here—It's Time to Test and Prepare »
How Sales Teams Can Improve Operations With Sales Intelligence Tools »
Worse Than a Black Hole? The Complexity of B2B Martech Stacks »
Moving From Content Marketing to Content Strategy: Four Actions to Take »
Has B2B Sales Gotten Easier or Harder Since 2020? »
News You Can Use
Updates from around the industry
Optimizely Introduces Boundless Digital Invention: A New Era of Marketing and DX Without Limits Business Wire
DesignRush, the B2B Marketplace, Ventures Into Media With Launch of "Spotlight" Yahoo Finance
Folloze Announces General Availability of Its Buyer Experience Platform 3.0 Business Wire
Anteriad Announces Growth and Expansion, Promotions, Thought Leadership MarTech Series
Pavilion Unveils Community-Powered Learning Model, Refreshed Executive Member Experience PR Newswire
Yofi Raises $1.5M to Make Customer Identity Central to the Retail Experience Forbes
Homerun Presales and Consensus Integrate to Bring Demo Automation Data to Presales Teams PR Newswire
Upcoming Events
[Webinar] How to Land Your Holiday Emails in the Inbox
60 minutes | sponsored by ZeroBounce
[Webinar] The Everybody Writes 2 Book Launch Bash!
60 minutes with Ann Handley
[Webinar] Master Your Demand Generation Nurture
60 minutes with Kenda Macdonald
[Friday Forum] Email Marketing Friday Forum
3 sessions | sponsored by Vidyard
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.