Marketers, we want to hear from you! Take the Survey

Many marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.

The report was based on data from a survey conducted in 2022 among 150 people who work at marketing agencies in the US and Canada.

Some 43% of respondents say obtaining new business in 2022 is harder or much harder than it was in 2021. This compares with only 28% who said obtaining new business was harder in 2021 than it was in 2020.

How difficult it is for marketing agencies to obtain business year over year

Some 31% of respondents say the number of new business opportunities for their agency has increased in 2022; that compares with 51% who said the number of new business opportunities increased in 2021.

How has the number of business oppurtunities for marketing agencies changed from 2021 to 2022

Among respondents who say obtaining new business has gotten more difficult, the top reasons cited are that it has become harder to break through and that there are fewer opportunities.

Reasons it is harder for marketing agencies to obtain new business in 2022

About the research: The report was based on data from a survey conducted in 2022 among 150 people who work at marketing agencies in the US and Canada.

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji