MarketingProfs Today
Together with AI‑driven insights and experience management platform

Thursday, November 3, 2022

📋 Table of Contents

1. Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 1 of 2)

2. Creating B2B Social Media Content That Fuels Human Connections

3. 10 Pro Email Tips for Peak Inbox Performance sponsored webinar

4. Tips for Optimizing Your Marketing Videos

5. Tell Us: Are You Prepared for Your Marketing Future? survey

6. Better Subject Lines + Better CTAs = MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 1 of 2)
article
Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 1 of 2)
The marketing funnel is supposed to map out the process of bringing a customer on board. But there's a mysterious no-man's land where those people hang out and share information before they even reach your map. Here's how to take that dark portion of the funnel into account. »
sponsored
Make a Bigger Impact With Your Marketing
Discover the secrets to highly effective marketing with these four strategies for marketing pros. From testing ad concepts in-market to boosting brand health, learn how to use insights across the marketing funnel. Get the guide now. »
Creating B2B Social Media Content That Fuels Human Connections
podcast
Creating B2B Social Media Content That Fuels Human Connections
Just because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and host George B. Thomas talk connection, conversation, and content in a social media context. Read more and listen in. »
sponsored webinar
10 Pro Email Tips for Peak Inbox Performance
Email is probably your most dependable and lucrative channel for reaching current and potential customers. But if your emails don't land in their inbox, you might as well not be emailing at all! In this webinar, you'll learn how to not only get into your subscribers' inboxes but also give them a great brand experience. »
Tips for Optimizing Your Marketing Videos
infographic
Tips for Optimizing Your Marketing Videos
This infographic provides tips for optimizing your marketing videos on your business's website as well as on YouTube. Check out the infographic. »
survey
Tell Us: Are You Prepared for Your Marketing Future?
MarketingProfs' 2022 State of B2B Marketing Training Report found that 1 in 5 of you don't feel prepared for your future in marketing. Make your voice heard in the 2023 version of our study: Take part in the 2023 survey, and you'll be the first to get our new report when it drops next year. You'll also be entered for a chance to win one of 10 copies of Ann Handley’s new book, Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. Take the 2023 survey now. »
Better Subject Lines + Better CTAs =
MarketingProfs Master Class
Email marketing continues to grow in popularity. But is your email effective? Join Jay Schwedelson in his PRO-exclusive Master Class: The Real Truth About Email Marketing. Jay brings his multibillion email results (no exaggeration) and 13 years of experience to teach you how to get better opens, clicks, and responses to your email marketing. Ask questions and watch Master Class highlights at the LIVE Watch Party Nov 16 at 12pm ET.
Improve your email engagement
Profs Picks
sponsored
From knowing their audience to tracking their brand, successful marketers supercharge their campaigns with data. Find out how to boost your marketing efforts by collecting insights throughout the buyer journey. In this new guide from Momentive, created for marketing pros, you’ll discover how to boost brand health, test creative concepts and product ideas in-market, get an in-depth understanding of customer behaviors and preferences, and track metrics and insights across the marketing funnel. Download the guide now!
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
Gain Differential Advantage Over Your Competitors: Core Competencies »
How to Use the Awareness Stages to Nurture Leads From MQL to SQL »
How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads »
What Makes a Client Toxic? [Infographic] »
Using Video Testimonials as a Tool for B2B Growth: Alexander Ferguson on Marketing Smarts [Podcast] »
Hard Truths About B2B Personalization, Its Effectiveness, and Its Future »
News You Can Use
Updates from around the industry
Google Pushes Universal Analytics 360 Sunset to 2024 Search Engine Journal
Creatio Recognized in the 2022 Gartner Critical Capabilities for B2B Marketing Automation Platforms Report MarTech Series
Cloudera Expands Partner Opportunities, Accelerates Go-to-Market PR Newswire
Clutch Recognized for Fastest Growth and Workplace Culture PR Newswire
Ampla Acquires Upside and Plans B2B BNPL Product PYMNTS
LivePerson Honored in Inc.'s Inaugural Power Partner Awards for B2B Excellence PR Newswire
Upcoming Events
NOV
3
[Webinar] 10 Pro Email Tips for Peak Inbox Performance
60 minutes | sponsored by MessageBird
NOV
11
[Friday Forum] Email Marketing Friday Forum
3 sessions | sponsored by Vidyard
NOV
16
[Master Class Kickoff Watch Party with Jay Schwedelson]
The Real Truth About Email Marketing
NOV
17
[Webinar] 10 Common Webinar Mistakes to Avoid in 2023
60 minutes | sponsored by ON24
DEC
9
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.