Video success isn't only about creative execution.

A high-quality viewing experience—having your videos load quickly and clearly—is also key to ensuring people stick around and watch.

An infographic (below) from WebsiteBuilderExpert, which is based on a blog post, provides tips for optimizing your marketing videos on your business's website as well as on YouTube.

It covers resolution, compression, and formatting best-practices. The infographic also explores why optimization matters and looks at specific optimizations for livestreams.

Check out the infographic:

Website video optimization for quality and speed infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji