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MarketingProfs
Nov 6, 2017 Vol. 16, No. 214
In this issue
1. How-To: Direct Marketing Fundamentals: How to Increase Response (an Interview)
2. Article: Seven Sets of Useful Insights You Can Gain From Twitter Analytics [Sponsored]
3.  PRO  On-Demand Seminar: Age of Disruption: Everything Has Changed; Nothing Is Different
4. Survey Says: The Best Way to Improve Online Conversion Rates
5. #SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories
6. Infographic: 10 Essential Holiday Marketing Tactics for 2017 [Infographic]
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How-To
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Direct Marketing Fundamentals: How to Increase Response (an Interview)
By Leslie DeLay
The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync—in online and offline channels—will explode your results. Here's an overview, in interview format, of the fundamentals of direct marketing. Read More
Today's Sponsored Article
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Seven Sets of Useful Insights You Can Gain From Twitter Analytics
By Twitter Business [Sponsored Content]
Twitter is a powerful tool in any marketer's arsenal, but it's only as useful as the information you can extract from it. Read on for tips from Twitter Business about how to use Twitter Analytics to help tell your brand story and deliver useful content to your audience. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: Age of Disruption: Everything Has Changed and Nothing Is Different
Scott Stratten will show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions. Read More
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Advertisement  Join an elite network of past & present leaders united by a shared experience of earning a degree at JU Davis College of Business. The 100% online AACSB accredited MBA program offers options for business professionals looking for a program with flexibility and diversity. Choose excellence today!
 
Survey Says
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The Best Way to Improve Online Conversion Rates
By Ayaz Nanji
In-house and agency marketers alike say conducting A/B testing is the best way to improve online conversion rates, according to recent research from RedEye and eConsultancy. Read More
Quick Take
#SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories
By Christian Neri
This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get creative with LinkedIn video; more! Read More
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AT-A-GLANCE
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10 Essential Holiday Marketing Tactics for 2017 [Infographic]
By Laura Forer
Nearly one-third of consumers start their holiday shopping in October, and over 70% are finished by early December, according to an infographic by MDG Advertising. Check it out to see how marketers can make the most of that window in time and ensure a jolly holiday bottom line. Read More

event calendar

Nov 7
FREE Seminar—7 Ways to Increase Engagement and ROI With a Mobile Event App
Nov 10
Virtual Conference—Content Marketing | Supercharge Your Content
Nov 14
FREE Seminar—Hooked! Storytelling That Captivates and Converts
Nov 16
Teach Me How—How to Build an Email Nurturing Campaign That Converts PRO
Dec 14
Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing PRO
Nov 2018
B2B Marketing Forum—Registration is now open!

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