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#SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories This Week

by Christian Neri  |  
November 4, 2017

This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey to becoming an enterprise software giant, plus its new admin controls for Groups; why Twitter's thanking email and push notifications for its pending profitability; five cool ways to get creative with LinkedIn video; why users will soon be able to see who your Facebook page is targeting and how much you're spending on ads; how to tell whether your social media strategy is working; more...

Skim to save time!

1. LinkedIn's new peer benchmarking tool can help brands stay on top of the competition

LinkedIn unveiled a brand new peer benchmarking feature that gives LinkedIn Premium Business, Sales Navigator, and Talent Solutions subscribers access to three new key insights:

  • Total employee count
  • Employee distribution and headcount growth by function
  • Total job openings

The new insights will help brands not only compare employee growth of a company with those of its peers over time but also find out which functions in a company are growing more rapidly than others. The new benchmarking features are rolling out on desktop, with a mobile version coming soon.

2. Facebook quietly paves path to enterprise software giant

Facebook now has 30,000 organizations using Workplace, the company's ad-free, business-focused social network that officially launched last year with only 1,000 organizations. Among its clients? Starbucks, Delta, Spotify, Lyft, and Walmart.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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