This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey to becoming an enterprise software giant, plus its new admin controls for Groups; why Twitter's thanking email and push notifications for its pending profitability; five cool ways to get creative with LinkedIn video; why users will soon be able to see who your Facebook page is targeting and how much you're spending on ads; how to tell whether your social media strategy is working; more...

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1. LinkedIn's new peer benchmarking tool can help brands stay on top of the competition

LinkedIn unveiled a brand new peer benchmarking feature that gives LinkedIn Premium Business, Sales Navigator, and Talent Solutions subscribers access to three new key insights:

  • Total employee count
  • Employee distribution and headcount growth by function
  • Total job openings

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri