Age of Disruption: Everything Has Changed and Nothing Is Different
- Scott Stratten
- Jennifer Kelly
- Thu, Jan 5, 2017, 12pm ET
- 60 minutes
We're in the age of disruption. Today's business climate is changing at an unprecedented rate. Every week, it seems there's a new strategy, social media platform, or technology that is a "must-use" or a "game changer."
What we lose sight of in this endless quest for the next bright shiny business object is, that at the core of business, while everything has changed, nothing is different. Trust, connection, consistency, and service will always trump any new app to hit the market.
In this PRO seminar, we'll show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions.
Scott Stratten is the president of UnMarketing. He is an expert in viral, social, and authentic marketing, which he calls "UnMarketing." Formerly a music industry marketer, national sales training manager, and a professor at the Sheridan College School of Business, Scott ran his "UnAgency" for nearly a decade before he focused on speaking at events for companies like PepsiCo, Adobe, Red Cross, Deloitte, and Fidelity Investments. He was named one of the top five social media influencers in the world on Forbes.com. He is the author of four best-selling business books including UnMarketing: Stop Marketing, Start Engaging.
Who Should Attend?
All marketers who want to better understand what technology or strategy they should focus on to gain success for their business.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Understand the "Millennial Myth" and how this generation may create new challenges for business (but not in the way people are saying)
- Use social media to lead your company to online success
- Get in front of your audience when they are making important choices
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.