MarketingProfs Today

Thursday, December 1, 2022

📋 Table of Contents

1. The Buyers Are (Still) There: How Can B2B Tech Marketers Get to Them?

2. Understanding Web3 Through a Marketing Lens

3. Feedback Is Fuel: Using Insights to Supercharge Your Marketing sponsored webinar

4. The Top 20 Brands Gen Z Has an Oversized Preference For

5. Why Do We Fear Pricing? MarketingProfs training course

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Buyers Are (Still) There: How Can B2B Tech Marketers Get to Them?
The Buyers Are (Still) There: How Can B2B Tech Marketers Get to Them?
The accelerated pace of the digital business world will require B2B tech marketers to drop their manual ABM processes and get to a deeper level of customer understanding. But how? Check out these ideas. »
Understanding Web3 Through a Marketing Lens
Understanding Web3 Through a Marketing Lens
How do you evaluate whether Web3 would add value to your business? This podcast episode featuring Tony Pham tackles that question and more, including what the differences are between Web2 and Web3 and where the Internet stands today. Read more and listen in. »
sponsored webinar
Feedback Is Fuel: Using Insights to Supercharge Your Marketing
To be successful, marketers need to be able to quickly create feedback loops and act on customer insights, which is no easy task in an uncertain market. Join us to learn how to listen to your customers and better serve them while boosting acquisition and retention. »
The Top 20 Brands Gen Z Has an Oversized Preference For
The Top 20 Brands Gen Z Has an Oversized Preference For
TikTok, Discord, and Snapchat are among the brands members of Gen Z tend to like much more compared with adults in general. Check out the infographic. »
Why Do We Fear Pricing?
MarketingProfs training course
When you're deep into tactical execution, it's easy to push pricing to the background. But your price impacts both your profitability and your customer's perception of your solutions. Discover how to minimize risk and maximize profitability in Pricing, a PRO-exclusive course. Not yet a PRO? Upgrade now for full access to all our PRO training materials!
Nail your pricing
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Channel99 Debuts to Enable B2B Marketers to Measure and Benchmark the Performance of Channels and Vendors Yahoo Finance
Bloomreach Enhances AI-Driven Product Discovery, Deepening Algorithm Flexibility and Allowing Businesses to Drive More Revenue Growth PR Newswire
GoodFirms Rolls Out New Catalog of Web Development Companies Globally PR Newswire
OneRail Raises $33M in Series B Funding to Transform B2B Supply Chains Business Wire
Vitally Launches 'Docs' to Transform How Customers and Customer Success Teams Collaborate PR Newswire
FischTank PR Expands B2B Technology PR Practice With New Clients and Team Members GlobeNewswire
Upcoming Events
[Webinar] Feedback Is Fuel: Use Insights to Supercharge Your Marketing
45 minutes | sponsored by Momentive
[Webinar] Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams
45 minutes | sponsored by Drift
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront
[Webinar] How to Overcome the Biggest B2B Buying Barriers
45 minutes with Nancy Harhut
[PRO Webinar] The Future of B2B Marketing: Hot Advice & Smart Insights for 2023
60-minute intimate fireside chat with our panel of experts
[Friday Forum] Future Trends Friday Forum
3 sessions | sponsored by Momentive

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