Thursday, December 1, 2022
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Why Do We Fear Pricing?
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MarketingProfs training course
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| When you're deep into tactical execution, it's easy to push pricing to the background. But your price impacts both your profitability and your customer's perception of your solutions. Discover how to minimize risk and maximize profitability in Pricing, a PRO-exclusive course. Not yet a PRO? Upgrade now for full access to all our PRO training materials! |
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| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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| You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| News You Can Use |
| Updates from around the industry |
| Channel99 Debuts to Enable B2B Marketers to Measure and Benchmark the Performance of Channels and Vendors Yahoo Finance |
| Bloomreach Enhances AI-Driven Product Discovery, Deepening Algorithm Flexibility and Allowing Businesses to Drive More Revenue Growth PR Newswire |
| GoodFirms Rolls Out New Catalog of Web Development Companies Globally PR Newswire |
| OneRail Raises $33M in Series B Funding to Transform B2B Supply Chains Business Wire |
| Vitally Launches 'Docs' to Transform How Customers and Customer Success Teams Collaborate PR Newswire |
| FischTank PR Expands B2B Technology PR Practice With New Clients and Team Members GlobeNewswire |
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