Good email list management—the practice of organizing and culling your subscriber records—is fundamental to achieving strong and sustained results with your campaigns.

List management encompasses a wide range of approaches, from maintaining updated tagging and segmentation to removing invalid, duplicate, and unengaged contacts.

An infographic (below) from GetResponse explores how to maintain a healthy and engaged list.

Specifically, it covers 12 email list management best-practices.

Check out the infographic:

12 email list management best-practices infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji