MarketingProfs Today

Wednesday, December 21, 2022

📋 Table of Contents

1. Data Draws the Big Picture: Why and How to Use Data Visualization

2. To Create Engaging Content, Your Marketing and Creative Teams Need to Be Strategic Partners

3. Want to Align Your Marketing Team? Try a Workshop! MarketingProfs Enterprise Training

4. The Most Important Tech and Societal Trends for Marketers in 2023

5. Holy Shamoly! B2B All-Access Flash Sale MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Data Draws the Big Picture: Why and How to Use Data Visualization
article
Data Draws the Big Picture: Why and How to Use Data Visualization
The amount of data used by marketers has grown exponentially in recent times. But data is only as good as what information you can derive from it. Enter data visualization. »
To Create Engaging Content, Your Marketing and Creative Teams Need to Be Strategic Partners
article
To Create Engaging Content, Your Marketing and Creative Teams Need to Be Strategic Partners
Visual, interactive design is increasingly important for marketers looking to make the most of the moment. But asking designers what they think shouldn't be an afterthought—get them involved at the onset of campaign planning. »
Want to Align Your Marketing Team? Try a Workshop!
MarketingProfs Enterprise Training
Want to Align Your Marketing Team? Try a Workshop!
Marketers in the MarketingProfs community have made it clear that workshops are a favorite and effective method for learning critical marketing skills. Explore our workshop topics, including demand generation, positioning, storytelling, CX, Marketing and Sales alignment, analytics, and more. Find the workshop for you! »
The Most Important Tech and Societal Trends for Marketers in 2023
research
The Most Important Tech and Societal Trends for Marketers in 2023
Marketers say they expect AI to be the most important emerging tech of 2023 and the potential impact of a recession to be the most important societal trend, according to recent research. Check out the study findings. »
Holy Shamoly! B2B All-Access Flash Sale
MarketingProfs B2B Forum
Get the full B2B Forum 2023 experience with an All-Access Pass—on sale now for 60% off. Hurry: This Holiday Flash Sale ends at 11:59 PM ET on Dec. 22. Use promo code: FORUMFLASH
60% Off MPB2B All-Access Pass
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
DemandScience's PGA TOUR Partnership and Brand Ambassador Program Connects With 50+ Million B2B Marketers in 2022 Business Wire
Climate Impact Partners Certifies Lob's Carbon Neutral Offering Business Wire
Clearbit Offers Free TAM Calculator Designed to Quantify Market, Revenue, and Growth Potential Demand Gen Report
Skyscend Joins Visa’s Fintech Fast Track Program EIN News
Effiqs Launches the Ultimate B2B SaaS Go-To-Market Strategy Program Digital Journal
Billtrust Appoints Sunil Rajasekar CEO Following Acquisition PYMNTS
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