MarketingProfs Today: Content 4Ws | Addressable TV | Instagram Emoji Use | Eye Tracking

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In this issue

1.	How-To: How to Tackle the 4Ws of Marketing Content Creation With Data
2.	Quick Take: Eight Steps for Running a Successful Addressable TV Campaign
3.	PRO Today's Live Seminar: How to Create a Customer-Centric Product Message
4.	Survey Says: How Using Emojis in Instagram Posts Influences Engagement
5.	Infographic: A Closer Look at Eye Tracking

Learn how to blend digital skills like information architecture, data analysis, and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

How to Tackle the 4Ws of Marketing Content Creation With Data

By Lux Narayan

Before you create marketing content, you need to ask why, what, when, and where—the 4Ws. And because content creation is as much science as it is art, you need data about the 4Ws of marketing content. Read More

FOR PRO Members

Today's Live Seminar: How to Create a Customer-Centric Product Message

You'll learn the two most important factors in developing a compelling message strategy for your product or company: the uniqueness of your offer, and its ability to solve your target audience's most pressing problem. You'll leave with an action plan that will connect your message with your customer every time. Read More

Online Master of Science in Information Design and Strategy from Northwestern University—learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics.

Survey Says

How Using Emojis in Instagram Posts Influences Engagement

By Ayaz Nanji

Instagram posts that include emojis receive 17% more likes and comments than posts that do not include emojis, according to recent research from quintly. Read More

Quick Take

Eight Steps for Running a Successful Addressable TV Campaign

By Nick Lockard

Addressable TV is a powerful advertising tactic. Its advantages lie in the data available for targeting, its ability to significantly reduce waste, its ROI measurability, and the post-campaign data that helps you optimize traditional TV buys. Read More

AT-A-GLANCE

A Closer Look at Eye Tracking [Infographic]

By Laura Forer

Everything you wanted to know about how eye tracking works but didn't even know to ask. Read More

event calendar

Feb 9	PRO Seminar—How to Create a Customer-Centric Product Message
Feb 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Feb 23	PRO Seminar—Five Steps to Jump-Start Your ABM Program
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Oct 3-6	B2B Marketing Forum—Save $800 when you register by February 15

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